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[haakon1]

Originally Posted by Quasqueton

You could put the “old school style” marketing gimmick on The Standing Stones and people would find points in it that are “old school”. You could take the “old school style” marketing gimmick off of Aerie of the Crow God and people would point out things in it that they dislike about the “new school style”.

The Standing Stones is "old school", IMHO. I say that because:
1) I like it.
2) It fits in my campaign, which is the same setting since 1996 (using 1st Edition rules then, 3.5 now).
3) It has a "classical" or "historical" feel to it. It's got Celtic, old British elements like the Standing Stones, Saithnar's barrow mound, and a village.
4) I had to think about this one, but I think it's the key to what old school means: It's understandable to someone who isn't a D&D fanatic. It's not just a bunch of D&D stats, but stuff that makes sense independently of D&D. It's main monsters are a ghost, a type of undead warlord, some guardians for him, some furry clawed forest creatures, and some people. It's not about half-dragon prestige class yadda yadda.

"Old school" adventures should have that "makes sense even if you don't memorize all the bizarre rules" aspect to them:
Keep on the Borderlands = frontier castle threatened by feuding orcs and their like in nearby caves
G1/G2/G3 = giants attacking the frontier, you need to go tell them: "all your base are belong to us"