It's still less than AEG softback, and if the postage is from UK, it would be even greater cost-wise (for me at least

).
For a book like Tournaments Fair and Taverns, it isn't really interesting to have a printed book, you just need to print the game you want to play and voilą.
But for a book like 4CTF, which necessary info on several pages, I'm really interested in a printed version, even if it is costly.
Another question: was the book in full color, bichrome or monochrome?
If it is full color, you might consider to hire some colorist (Spain, Italia, France and Belgium use a lot of them for comics book, I think that they would be cheaper and quicker than most artist own coloring, and the quality of there work is on part with the work of most artist on coloring, if not better in many cases).