You mean the supported edition that most people will be buying and stores will bother to stock is a whole new deal?
Isn't this pretty much what they had
before the
OGL when it came to third parties?
I know that this will keep a lot of bad product from showing up on shelves... but it also prevents the next Necromancer Games, Green Ronin or Privateer Press from seeing the light of day as well.
I think that it also crushes a lot of dreams out there.