Let's pretend I don't work for
WotC and that I'm just Joe Average for a moment:
Quote:
|
Originally Posted by Morrus Having different versions of the same product line published and sold by two different companies would be confusing to the customer and possibly counter-productive, being the antithesis of effective branding. |
This is a great point. One of the major rules of marketing is: A Confused Customer is a Non-Buying Customer.
Granted, folks who play RPGs are generally very intelligent (I'm not saying that to kiss up. I say it b/c it's my strong belief) and can figure out the differences fairly quickly. However, a noob would be confused and walk on down the aisle. Your existing audience will understand, but this approach does not work for acquisition. You don't have to do extensive market research to know that in this industry acquistion is KEY.
If I was running my own third party shop (again, consider I'm not a
WotC person talking right now) I'd go with one route or another, not both.