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Originally Posted by buzz  I would love to see actual data that supports marketing's decision. |
Census data, probably. More than 75% of the US as a whole is white. I would feel safe betting that a significantly higher percentage of gamers are white; if I had to guess, I'd say 90-95% and feel I was being generous.
They can take the safe route, which is to produce a book with a white male on the cover. A certain percent of whites will look less favorably on the book because of this, as will a certain percentage of non-whites. The gamble is: which is safer in terms of sales?
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