Quote:
Originally Posted by WayneLigon  Census data, probably. More than 75% of the US as a whole is white. I would feel safe betting that a significantly higher percentage of gamers are white; if I had to guess, I'd say 90-95% and feel I was being generous. |
I think that's tangential; it says nothing about what that market will buy. If it did, books with cheesecake drow elf women wouldn't sell, either.
The data
WotC marketing would need to produce is sales figures for various books with different covers, and be able to demonstrate that covers featuring white males consistently sold more. (Just like they were able to justify
Dragon Magic because products with the words "dragon" and "magic" consistently sold better.)
Thing is, I don't really buy that their data backs this up.
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