It seems to me that without being good, bad, or whatever,
WotC chooses its actions as a company, and that therefore, every major decision is made with one goal in mind: to make more money.
Scott Rouse may be a champion for the 'gamer community' -- or he may be the 'good cop' who is the friendly, understanding, approachable person who makes the gamers feel better about the company. Regardless, he's got to pay his bills, also -- he
needs his salary -- so he's not going to be standing there, pawing the ground in steely-eyed defiance, cowing the management into doing what's 'best for the gaming community.' The utmost he's going to do is find a way to
persuade them that they'll make more money with a more open
GSL.
So, that suggests a few quite logical scenarios to explain why making the
GSL more open would give
WotC greater profits:
1.
4e is successful, but an analysis of
3e's profits revealed that 3rd party support will make the success spike even higher, and bring in even more money than they're already making.
2.
4e isn't too successful, and they think -- again based on concrete data -- that an open
GSL will boost sales and 'revive' their profits.
3. They're afraid of negative reaction causing a 'profit speedbump' in the future, based on a huge amount of complaining e-mails from customers. So they're stamping out the problem while it's still tiny.
4. Anything else that makes an open
GSL beneficial to the bottom line of
WotC.