| 5th are you capable of saying that no one on this planet is blinded by branding things and that society has not conditioned anyone to buy brand names?
I am not dismissing anyone. I agree that they exist and are a problem in the business world. The problem being they drive it therefore the quality of products is lessened by those who just buy brand names over a higher quality product.
It is in part vanity, and in part conditioning. Keeping up with the Jones' as well that started at least in the 50's if not much before and just became widespread in the 50's.
You don't need an X just because your neighbor needs an X, but society today does so. Look at many car commercials and other advertisements. People are being taught to act in this manner.
If you are constantly buying the brand for brands sake, then you are buying the brand only if you don't give something else a look or chance to see if it is better than Brand X.
This is why blind studies or product tests are made to see why is superior or not. But the tests really prove nothing, because it will never be unanimous and each person flaws the results because quality is subjective to the individual. | 
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