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ICv2 - Digital Consolidation at WotC
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Reached for comment by ICv2, a
WotC spokesperson noted, “Wizards of the Coast consolidated its digital game organizations to streamline execution of digital growth strategies for core brands.”
Wizards of the Coast President Greg Leeds also weighed in. “Consolidating internal resources coupled with improved outsourcing allows us to gain efficiencies in executing against our major digital initiatives Magic Online and D&D Insider,” he said. “Wizards of the Coast is well positioned to maximize future opportunities, including further brand development on digital platforms. The result of this consolidation is a more streamlined approach to driving core brands.”
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