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[MortalPlague]

I'd also suggest that D&D is something most people don't look for on the internet. They're brought into it by their friends, or at a hobby shop. Usually someone will point them to the wizards boards or EN world or some similar message board, making it pointless to do a search for D&D.

The lack of a 4E spike supports the trend... remember that it's Wizard's intention to hold off on the push for new players until the new year. 4E has been marketed towards existing gamers for the moment.