Actually game consoles being sold at a loss are a relatively recent development.
Acts of Gord - The Book of Chronicles
(the rest of the web site is VERY funny as well).
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The problem with fallout is the problem with the ps3 during launch, for some reason they aren't buying the eclusive rights like they did with the ps2.
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I don't think "buying" exclusivity is the entire story frankly. With the previous generation the X-box was a complete flop in japan and MS was persona non grata over there. Even with the most recent generation, up until most recent price cut the 360 was getting beaten in sales in japan by the PS2. Unit sales were in the hundreds per month. It has been taking off much more, there since then and MS has spent considerable time and effort for this generation courting the japanese developers.
Also for some reason US developers seem to be much more dominant this time around for some reason and MS has always had much more pull/influence with them, for obvious reasons.
Sony came into the previous generation with an ENORMOUS commanding lead and the PS2 sold like hotcakes. They were really the only game in town for most of the previous gen. At the start MS was an unknown quantity (in the console world), not exactly well liked in the developer's community and Nintendo was following an expensive flop (n64) with a clearly second rate system (gamecube). It's been far more mixed tale this time around and Sony has done a lot to piss off developers over the previous two generations.
That said the economics of things pretty much dictate that they are going to have to grab all the money they can. So I am confident that you will see the DLC for Fallout 3 on the PS3, but you may well have to wait for quite a while for it.