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[Morrus]

Originally posted by PosterBoy


The larger the sale price the better. I don't find that price has a huge affect on the # of sales. I don't mean over price your stuff (or add a lot of filler content), but better to sell a 72 page book for 6.95 then a 40 page book for 5.00. You'll just make more money.

I agree. What I have noticed is that price seems almost irrelwvant as long as you don't price yourself out. In fact, pricing yourself too low can actually hurt sales - it creates an illusion of a cheap, inferior product.

As far as I'm concerned, reducing the price of stuff only generates extra sales because it's a little extra promotion. The effect of reducing something from $6.95 to $5.00 is much the same as the effect of producing a web-enhancement, news item etc. on the product. Just an excuse to mention it.

Many of the books in the top 10 are there from the earlier day's of rpgnow.com (which could mean as little as a 3-4 months ago). The number of PDF releases that come out each month seems to grow exponentially. So the competition for sales is getting tougher and tougher. I doubt the 1-10 ranked books will change very much over time... and if some of the books were release today, I doubt they'd reach that rank again.

Absolutely. I'd never had though it would happen, but the PDF market has reached a similar position to the print market - that of saturation. The pie's still the same size, but now there are hundreds of products competing for those dollars on an even footing where once there were just tens of them.

Just selling at RPGNow with no promotion will result in pretty poor sales. You have so many PDFs there competing on an equal footing that your chances of being the PDF the customer selects are pretty slim.

Of course, my problem with promotion is that I feel obliged to curb it as much as possible because I know it annoys people. I'm convinced I could double my sales with next to no effort, but that doing so would just be irritating to a lot of EN World visitors.