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Originally Posted by ggroy  Of my nephews and nieces, they're more interested in playing video games. It is as if they never played any board games or even cards. WotC has done very poor job of reaching out to kids and/or teenagers these days.
I remember when I was a kid, TSR had ads in all kinds of areas like comic books, Saturday cartoons, etc ... These days I would question the effectiveness of mediums like comic books, TV, etc ... It seems like kids don't even read comic books anymore, and hardly even watch any TV. Reaching them online via banner ads seems to be largely ineffective. It's as if kids are completely "immune" to online advertisements of any form these days. |
It is kind of difficult to advertise to the youth in today's instant gratification culture. The age of the DVR means no more commericials unless you really just want to watch them. If the kids are not reading much then print ads are wasted too. Banner ads are almost mentally filtered out by most people these days. The only places ads are even semi-effective these days are places that provide a kind of captive audience such as movie theaters, screens in supermarket checkout lines, on public transit or other such areas. Even these are only so good since personal devices swallow up all available attention even in these areas.
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