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[aboyd]

What the FLGS might not realize is that with a $9.99 core book PDF, Pathfinder just went from the game that is "interesting, I'm sure some other guys will play it" to "yeah, I'll try that out."

In other words, Paizo is selling the razor cheap so that it can sell a huge volume of razor blades. The FLGS might get caught flat-footed by the upswing in demand due to this. So they'll need to think about whether they want to get on board even despite the pricing.