Ack, I posted this in the wrong forum... Maybe someone can move it to the d20 Publishers forum? Please
The main hardship in selling ads is getting the publishers interested and trusting and willing to spend... you have to sell yourself. If there is a group well known sites selling ads trhough RPGNow, we'd basically sell for you. Think of us as just an aditional sales agent. You still own your own inventory of ads space.
As a site operator, you probably don't have the time to market your ads- but that's exactly what this will give you - more time. You don't have to go fishing for advertisers on a regular basis as we'll help find them for you. All we do is send you an email telling you that so and so purchased X ad displays for your site.
We don't take ownership of your site ads or anything like that. We just act as a store front that vendors could go shopping for some promotion deals.
James