A Look At EN World's Stats & Demographics
  • A Look At EN World's Stats & Demographics


    EN World is an old community by internet standards - 16 years old! When it started, there was no Facebook or Twitter, WotC was being run by Peter Adkison and Ryan Dancey, Pathfinder wasn't even a glimmer in Jason Bulmahn's eye, and D&D was launching its 3rd edition. The forums had only about 4,000 members! Decades pass, and things change, and I thought it would be fun to take a peek at the demographics of this community's members. With over half a million individual users in the last 30 days, making millions of pageviews, a look at Google Analytics can reveal a lot of data on who is browsing EN World. No surprise, male Americans make the largest group, but there are increases in other countries. Note that all this data is aggregate, anonymous and from Google's analytics service. Consider this a sort of New Year "State of EN World" thing.


    Overall traffic -- 3.9 million unique visitors over the year with 0.5 million in the last 30 days; over 11 million separate user sessions and tens of millions of pageviews. 77.3% are returning visitors and 32.7% are new.



    The overall audience shows age and gender. That has changed a lot in recent years -- the age is skewing lower than it used to. In particular, the 18-24 group has grown considerably. Sadly, the gender disparity, although slightly better, is still not even close to equal, with 92.4% of the traffic being male. I don't know what the overall disparity of actual players is, so I couldn't tell you whether that is representative or not. Note that this is (see the popular pages below) largely people just reading the news, not necessarily participating in the community.











    The following data is interesting. The US used to be around 80% of traffic, but it seems more locations are swinging by these days. Desktop browser usage has been dropping for years, and it's now starting to approach 50%. Another few years, and it'll be the minority. Social network referrals show that Facebook is by far the largest source of social network traffic, followed by Reddit. Social networks, however, only provide 4.5% of traffic overall with most of it coming directly from organic Google searches.


    LOCATION DEVICES REFERRALS *SOCIAL NETWORKS
    USA 60.73%
    Canada 7.95%
    UK 6.84%
    Australia 3.88%
    Brazil 1.95%
    Germany 1.95%
    Italy 1.62
    Netherlands 1.28%
    France 1.15%
    Sweden 0.94%
    Desktop 57.56%
    Mobile 35.99%
    Tablet 6.45%
    Organic Search 74.8%
    Direct 16.1%
    Social Networks* 4.5%
    Website Links 4.7%
    Other 0.46%
    Email 0% (62 people!)
    Facebook 41.92%
    Reddit 24.83%
    Blogger 18.39%
    Twitter 6.9%
    Google+ 2.8%
    Stack Exchange 2.19%
    Pinterest 1.43%
    VKontakte 0.45%
    Wikia 0.4%
    StumbleUpon 0.2%


    The table below shows the most popular areas of EN World. The news page takes in over 50% of the traffic by itself, but that's no shock.

    1. Front/news page
    2. D&D 5th Edition forum
    3. Character Sheets
    4. Character Builds & Optimization forum
    5. Media Lounge forum
    7. Play-by-post forums
    8. General RPG forum





    The list below shows the most common search queries which landed people on EN World. Very D&D 5E oriented, as one might expect. I like "elf puns".

    [UPDATE - I did this wrong before; this is the correct list]


    1. unknown
    2. enworld
    3. en world
    4. (not set)
    5. enworld.org
    6. enworld 5e
    7. enworld forum
    8. dungeons and dragons forum
    9. homebrewing-a-world-help-me-out
    10. delta green
    11. mystara 5e
    12. http://www.enworld.org/
    13. breaking up with pathfinder rpg
    14. enword
    15. why does 5e suck mishihari site
    16. rape-culture-and-the-matriarchy-a-twist-on-elves-let-s-do-it-right
    17. d&d reddit monster
    18. www.enworld.org
    19. cache:http://www.enworld.org/forum/forum.php
    20. dnd 5th edition character builder
    21. enlarge person spell also gain size increase
    22. gish d&d
    23. d&d 5e dex fighter
    24. rpg downloads
    25. princes of the apocalypse review
    26. kobald press tome of beasts list
    27. shadow of the demonlord en world
    28. enworld 5e forum
    29. 5e favored soul
    30. 5e character sheet
    31. doomvault site
    32. 5e dungeons and dragons long rest interrupted
    33. d&d 5e wizard guide
    34. 5e fighter guide charop
    35. 5e wizard guide
    36. traveller d20 srd
    37. d&d intellect devourer
    38. dark obelisk kickstarter
    39. enworld forums
    40. hoard of the dragon queen errata
    41. enworld ua ranger
    42. wand of viscid globs overpowered
    43. d&d 5e sorcerer
    44. dnd forum
    45. heist site:enworld.org
    46. chris perkins the dm experience
    47. d&d 5e sorcerer guide
    48. what-are-the-options-for-living-without-ddi
    49. dungeons and dragons 5th edition monster cards
    50. utility power 4e
    51. d&d 5e fighter guide
    52. aughisky d&d
    53. d&d 5e character builder
    54. hoard of the dragon queen
    55. 5e grapple
    56. volo's guide to monsters new races
    57. d&d 5e rogue guide
    58. d-d-s-lead-increases-stars-without-number-surges-in-latest-orr-group-report
    59. map greyhawk
    60. d&d 5e character sheet
    61. 5e warlock guide
    62. pathfinder steal combat maneuver
    63. 5e great weapon master d12 axe
    64. savage worlds tokens
    65. sword coast bladesinger
    66. "social skills"
    67. phandalin population
    68. bladesinger 5e
    69. campaign log site
    70. d&d 5e goblin stats
    71. spelljammer 5e
    72. titansgrave season 2
    73. 5e highest passive perception
    74. recommended-magic-item-creation-alternative-rules
    75. en world forum
    76. bullgrit blog
    77. chronicles of the gatekeeper review
    78. dragon+ on computer
    79. converting conan to 5e
    80. tyranny of dragons errata
    81. d&d 5e what counts as not wearing armor
    82. "night's dark terror" podcast
    83. 5e sorcerer guide
    84. the-treasure-map-rg
    85. conan rpg monster tokens
    86. d and d 5e witch
    87. d&d 5e rogue
    88. empire of nerath
    89. 5e sorcerer
    90. d&d character sheets
    91. dungeon mapping software
    92. iarno albrek
    93. arcane trickster 5th edition
    94. d&d 5e warlock
    95. d&d 5e
    96. shannara 5th edition d&d
    97. 5e unarmored defense
    98. d&d 5e pixie
    99. enworld.com
    100. ocupied space blade barrier

    CONCLUSION - it's clear that the largest audience grouping here is male American D&D players. The audience size itself has increased over the year month on month, exceeding half a million unique users each month. That's a lot of people! The most popular page is the front/news page (not surprising) followed by the D&D 5th Edition forum. Areas where I'd like to improve include more coverage of non-D&D games (lots of that coming this year with our paid freelance articles program to be run by Chris Helton) and a broader, more representative sample of visitors.

    The largest behavioural grouping by far from regular visitors is folks who come along and read the news. That has always been the busiest part of the sites and continues to be.



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    Comments 49 Comments
    1. Redthistle's Avatar
      Redthistle -
      "Lies, damn lies, and statistics." Sad truth, but I find all three to be sources of entertainment.

      Although this article only included the third category, I certainly enjoyed it!
    1. lyle.spade's Avatar
      lyle.spade -
      Interesting: I thought that I would be in a larger, or perhaps the majority, group by age. I am not. I am not in the top two. I don't know if I rate as a grognard, but the older I get....the older I get. Funny.
    1. Morrus's Avatar
      Morrus -
      I find it interesting that I'm not in the main demographic for the site. Of the three main things it measures (25-34 yr old male Americans) I'm only one of those things.
    1. Istbor -
      I AM a 25-34 male American though. Good to see I am not special.

      Interesting stuff Morrus.

      I can only conclude that we need more members of the female persuasion in here to balance things out a bit better. Kudos to the ladies that do stick around and put up with us men, your thoughts and input are much appreciated. .
    1. TerraDave's Avatar
      TerraDave -
      Skewing much younger.

      Consistent with changing demographics for D&D itself. Closing the WotC forums also probably helped.

      Posters still tend to seem pretty grognardy. Could post a poll in the 5E forums...my guess is that the responses would be older. Hmm.
    1. Hand of Evil's Avatar
      Hand of Evil -
      as a 56 year old, I am worried
    1. Vymair's Avatar
      Vymair -
      I've always though that the hey-day was going to be my generation (those born in 60s & 70s) and that it would die with us as well. I thought that computer games had killed table top games. I'm glad I was wrong and that the hobby is attracting younger gamers. I'm really happy from the social interaction perspective. Getting around a table spending time with friends is a really good thing.
    1. MacConnell -
      Also being one of those 60s born gamers, I am pleasantly surprised at the increase in interest with the younger generations as well. The availability of this site to provide access to a play-by-post concept is definitely a contributing factor to the longevity of table-top gaming. When it was first suggested to me by another, i was skeptical. I now find that PbP is even better. It provides a common table over a world of distance.
    1. Banesfinger -
      Perhaps the new "Tails of Equestria" (My Little Pony rpg, 2017) will add a new age category for those younger than 18.
    1. Blue's Avatar
      Blue -
      Thanks Morris, this is pretty cool!

      Demographics are an interesting skew - because what's being reported is really the overlap in the Venn diagram of "Reads Internet Forums", "Likes RPGs" and whatever X demographic is.
    1. Morrus's Avatar
      Morrus -
      Quote Originally Posted by Blue View Post
      Thanks Morris, this is pretty cool!

      Demographics are an interesting skew - because what's being reported is really the overlap in the Venn diagram of "Reads Internet Forums", "Likes RPGs" and whatever X demographic is.
      Not forums, but the site as a whole. Traffic on the front page is much higher than that of the forums. So it's more "uses websites" than "reads forums".

      More accurately, what's exactly being reported is "visits EN World in some capacity".
    1. Lylandra's Avatar
      Lylandra -
      I'm in neither of the three major groups
    1. Koloth's Avatar
      Koloth -
      Entertaining that the most common search terms upon arriving at En World are variations on enworld
    1. Ghost2020 -
      Oh man..I thought I wouldn't cross over into the small group, but apparently i did. I'm in the 45-54. Oof...that stings.

      I am very very happy to know that the large chunk of people are the ones who spend money on gaming books and will keep the hobby moving! Very encouraging!
    1. Lord_Blacksteel's Avatar
      Lord_Blacksteel -
      I am glad to see the younger category shooting up. I'm in the not-as-younger category as noted above but I'm doing what I can to train the next generation. Apparently some of the rest of the crew is too.
    1. Louis Brenton's Avatar
      Louis Brenton -
      I'm 44 & I started playing in the early 80s. I'm very pleased to see the growing younger demographic, as I would have assumed that my age group would certainly be the largest. Instead, there are two groups larger. That bodes well for the future of the rpg hobby & the next generation of rpg-ers.
    1. Wulffolk's Avatar
      Wulffolk -
      I has been my anecdotal experience that table-top RPG's and LARPing were fighting a losing battle against MMORPG's and card games, especially Magic the Gathering. Every one of the few remaining hobby stores within a reasonable drive from me is completely dominated by kids playing Magic, and only carries a minimal amount of Actual RPG material.
    1. Psikerlord#'s Avatar
      Psikerlord# -
      I'm surprised News is the big draw. I go straight to the forums myself.
    1. Morrus's Avatar
      Morrus -
      Quote Originally Posted by Psikerlord# View Post
      I'm surprised News is the big draw. I go straight to the forums myself.
      Must people don't delve into the forums of news websites. I visit a dozen news websites every day (different topics - world news, tech news, movie news, etc). On all of them I visit the front page, skim it for news articles which interest me. I don't even know if those sites have forums!

      The forum folks are the hard core. They're a (vocal!) minority dwarfed by the majority who drive by the front page each day.
    1. Cergorach's Avatar
      Cergorach -
      What I find interesting is the source countries of the viewers, while those numbers are of course massive, people forget how many people actually live in those countries...

      USA 60.73% [325M]
      Canada 7.95% [36M]
      UK 6.84% [65M]
      Australia 3.88% [24M]
      Brazil 1.95% [206M]
      Germany 1.95% [82M]
      Italy 1.62 [61M]
      Netherlands 1.28% [17M]
      France 1.15% [67M]
      Sweden 0.94% [10M]

      That gives a whole different view on how much ENworld has insinuated itself within a certain population => how many visitors per 1,000 citizens...

      Sweden might have the lowest % of visitors on the list, but it's also a tiny country (population wise), that means that a significant percentage of the population visits ENworld, and that for a country whose primary language isn't English. Canada is doing better then the USA...
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