Measure of Success




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  1. #1
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    Measure of Success

    So being new to e-publishing, when do you all consider a product a "success"? Is it a set number of sales? If it covers its own actual cost, or some other threshold?

    The reason I ask is my company, Dreamscarred Press, just released our first PDF and it's hit about 140 sales in the two months it's been out and it's hard to measure its success, as we don't really have any other yardstick...

    So when do you all consider a release to be "successful"?
    Jeremy Smith
    Dreamscarred Press

    Latest Dreamscarred Press product: Psionics Expanded

    Dreamscarred Press is running another open playtest on psionics material for the Pathfinder Roleplaying Game and wants your input!
    Visit Dreamscarred Press's forums for more information and to start playtesting today!

 

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    Generally a 10% return on your investment within a reasonable amount of time is considered a good return. Of course, it's up to you to define "reasonable". And a lot of people don't factor in the value of their own time when figuring their ROI.

    All that being said, in today's market 140 PDF sales in two months sounds like quite a successful release.
    Preston P. DuBose
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    My communities:

    140 sales seems like a very good realease to me.

    Congrats on that. Are most of your sales on enworld?
    David Jarvis, Gun Metal Games

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    Thanks for the feedback!

    That makes it a little bit easier to figure out just how successful we're being, then.

    And actually, the vast majority of our sales (around 90%) were at our own online store before we set up accounts here at ENWorld or at RPGNow. It meant extra workload, as I was the site admin / DBA / co-author / customer service, but we didn't have the initial capital for the accounts.
    Jeremy Smith
    Dreamscarred Press

    Latest Dreamscarred Press product: Psionics Expanded

    Dreamscarred Press is running another open playtest on psionics material for the Pathfinder Roleplaying Game and wants your input!
    Visit Dreamscarred Press's forums for more information and to start playtesting today!

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