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Tuesday, 29th July, 2008, 09:43 PM #31
Ogremoch, Elemental Prince of Evil (Lvl 23)
There was belief that the hobby (or even the industry) was anything other than a blip?
- EN World
- has no influence
- on advertisings
- that are displayed by
- Google Adsense
Tuesday, 29th July, 2008, 10:06 PM #32
Grandfather of Assassins (Lvl 19)
So it sounds to me like Hasbro does take DDI seriously and is watching it closely for signs of success or failure. It seems that if WoTC doesn't get DDI working and generating a substantial revenue (based on expectations as mentioned above) they could be in trouble with Hasbro. One can probably assume the sales from the release of 4E were what was expected, but if the new system doesn't "convert" enough customers over the long term (I think it looks about 50/50 right now) and DDI doesn't live up to expectations, WoTC will be in trouble. They really need to get DDI running and have it be a success.
Tuesday, 29th July, 2008, 10:32 PM #33
The Great Druid (Lvl 17)
My guess is that someone (maybe that guy who was doing most of the speaking, or maybe his minions) gets a whole mess of reports detailing various things that he (or his minions) boil down into the annual report.
He possibly doesn't even know what D&D IS let alone that they own it and sell it. He might not even know there's a department called WoTC, or even if he does he doesn't really know the function.
Probably the only reason that card game got a mention is because it is doing well in Japan, and therefore popped up in a "products doing well in foreign countries" report that he (or his minions) ran in order to show how well they're doing over seas.
Tuesday, 29th July, 2008, 11:02 PM #34
Spellbinder (Lvl 16)
I like this name. Whoever came up with it should get a raise.FurReal Friends
Tuesday, 29th July, 2008, 11:24 PM #35
Scout (Lvl 6)
that could be right. i think it might be smaller though. magic is by far the greater share of wotc's business. here are some figures from 2006 and back a few years...
Company Briefs-Gale Group, 07/15/2008, Wizards Of The Coast Inc.
Copyright 2008 Gale Group, Inc., All Rights Reserved
Company Briefs-Gale Group
July 15, 2008
Wizards Of The Coast Inc.
PO Box 707
Renton, WA 98057-0707
OTHER ADDRESS: 1600 Lind Ave. SW, Ste. 400, Renton, WA, 98057-3305
* * * * * * * * * * COMMUNICATIONS * * * * * * * * * *
TELEPHONE: (425) 226-6500, (800)821-8028
* * * * * * * * * * COMPANY IDENTIFIERS * * * * * * * * * *
GALE COMPANY NO: 0000349669
* * * * * * * * * * COMPANY INFORMATION * * * * * * * * * *
INCORPORATION DATE: January, 1990
LEGAL STATUS: Exporter; Private Subsidiary, Headquarters Location
EMPLOYEES: 300 (Corporate Home Page)
* * * * * * * * * * CORPORATE STRUCTURE * * * * * * * * * *
ULTIMATE PARENT: Hasbro Inc.
IMMEDIATE PARENT: Hasbro Inc.
* * * * * * * * * * EXECUTIVES * * * * * * * * * *
OFFICERSNAMETITLEPOSITIONLoren GreenwoodChief Executive Officer and PresidentChief Executive Officer
* * * * * * * * * * DESCRIPTION * * * * * * * * * *
Manufacturing: Book and magazine publishing.
* * * * * * * * * * MARKET AND INDUSTRY * * * * * * * * * *
511130 - Book Publishers
511120 - Periodical Publishers
2731 - Book Publishing & Printing
2721 - Periodicals Publishing & Printing
Alphablitz - Games
Arc Systems - Apparel--athletic
D20 System - Games
D20 System - Novelty items--paper
Deadlands - Games
Deckmaster - Games
Dungeon Master - Games
Dungeon! - Games
Dungeons and Dragons - Trading cards and stamps
Edition 1 - Games
Everway - Trading cards and stamps
Legends - Game machines
Magic - Game tables
Magic the Gathering - Trading cards and stamps
Multiverse Gift Box - Game machines
Pocket Players Guide - Games
Roborally - Publisher's imprints
Star Sisterz - Games
The Dark - Games
Wizards of the Coast - Games
* * * * * * * * * * FINANCIALS * * * * * * * * * *
FISCAL YEAR DATE: December 31, 2006
* * * * * * * * * * FINANCIALS * * * * * * * * * *
FISCAL YEAR DATE: December 31, 2006
SALES (Mill USD) SOURCE EMPLOYEES
2006 $72.00 Estimate 300
2005 $72.00 Estimate 300
2004 $72.00 Estimate 300
2002 $72.00 Estimate 300
2000 $24.40 Verification Letter 100
1999 $143.00 Estimate 800
1998 $125.00 Company Press Release 70
- Wizards Of The Coast, Name Change
- Wizards of the Coast Inc.
Last edited by joethelawyer; Tuesday, 29th July, 2008 at 11:44 PM. Reason: chart didnt copy properly had to hand type it
Tuesday, 29th July, 2008, 11:28 PM #36
The Great Druid (Lvl 17)
Dungeons and Dragons trading cards and stamps?
I want a D&D stamp.
Tuesday, 29th July, 2008, 11:31 PM #37
Cutpurse (Lvl 5)
The fact that WotC was not discussed in any significant capacity has nothing to do with ignorance by management. I do not believe that WotC is a major value driver for Hasbro and therefor was not subject to analyst questioning.
Tuesday, 29th July, 2008, 11:32 PM #38
Magsman (Lvl 14)
Herremann the Wise
Last edited by Herremann the Wise; Tuesday, 29th July, 2008 at 11:36 PM.
Imagination is a quality given a man to compensate him for what he is not,
and a sense of humor was provided to console him for what he is.
He who is certain he knows the ending of things when he is only beginning them is either extremely wise or extremely foolish; no matter which is true, he is certainly an unhappy man, for he has put a knife in the heart of wonder.
Wednesday, 30th July, 2008, 12:42 AM #39
Scout (Lvl 6)
wotc obviously decided they were going the online route to drive revenue both short and longterm. some high level executive or marketing group probably read all about the social networking phenomenon and decided that they could sell their plan to upper management, especially with those buzzwords.
rpg book sales are simply now only an entry point into a long term online revenue stream, much as software is for mmorpg's.
the books in and of themselves are no longer the end product. pen and paper gaming is no longer the goal of hasbro's dnd product line. that end goal is not a money maker, especially since someone about 12 years ago bought into the latest buzzword/theme of the time, open source, and decided to let everyone play in the sandbox and take some of the revenue stream. sure it may have kept the product alive short term, but long term it did not give the company an acceptable revenue stream.
so wotc now sets out a plan that would take 18 months to 2 years to implement, which is smart, since that buys them time to show a return on the investment. it also makes the company look progressive and hip, while at the same time they are not taking too many risks because "everyone is doing it, its the latest thing." (see open source, above)
in the meantime, the books are ready to go, but the 2 online initiatives are not. One is up and running but running poorly. Hasbro invested millions into the initiave, and looking at current market conditions, decides to pull the plug on it. it's always better to pull the plug on something you know will lose money in the future, in order to show that you are taking action to remedy a problem.
note how they closed the wotc stores even though they had projected earnings from them and budgeted for those earnings. this forced them to talk about the shortages in the revenue streams from wotc, but also be able to tell the financial advisers that they are taking some constructive action to fix the issue.
note also the timing of the announcement to close gleemax. i guarantee you that the decision didn't hapen overnight and get anounced the next day. these decisions are weeks if not months in the making. the numbers from all divisions were due several weeks in advance of the investor meeting so they could be filtered up to upper management for the spin masters to edit for the purpose of the meeting.
this means they knew they were closing gleemax several weeks ago. they held out and didn't mention it during the call. instead they announce it a few days after, so there were no questions about it.
the cover up i think speaks volumes about how bad it would look if the main revenue increasing initiative for a whole operating group was closed down.
anyhow they just pulled the plug on the main part of the online initiative, and need to get some income in fast. no new products have been released for about a year. your consumers have had a chance to look at other product lines. former business partners (paizo) are setting up to go into business against you, using your own product to do so (see open source, above).
you know your book release is tied to the insider release in order to maximize the "BAM!", as well as the revenue. you sold upper management on a whole new way to play rpg's. to release just the books without the online component would be a failure of the plan. yet you need to have some income, especially before the upcoming quarterly meeting.
what do you do? have the marketing department make up some bullsh** about market conditions no longer supporting the gleemax vision. say that it would be in the best interests of the company to pull the plug now. say that due to competitive threats you want to roll out the new 4th edition books now, even though you dont have the acompanying insider component. say that the market research as well as reviews of the products by the playtesters and panel discussions justify the timing of the product release, and that it would ultimately help with the online initiative longterm by generating buzz as well as game familiarity now. have marketing do some BS research to justify that position. bullsh** about the delay for insider, saying it is projected to be out soon after the book release. talk in fluff and generalities loaded with buzzwords and new proactive plans and initiatives that the higher level execs can use in their meetings to explain away the situation.
thats why i think the gleemax thing is a bad sign. a sign of a sinking ship. once you start hacking away at the main components of the plan, you are just buying time, throwing the heavy weight overboard, but not stopping the sinking of the ship.
if insider does not get up and going soon, and if it doesn't blow people away and get them signed up, i expect that the pen and paper aspect of dnd will no longer be supported within the next business cycle-- 12-18 months. they'ss still keep the brand itself and make money off of the licensing rights, as long as they aren't able to make more money off it it by selling it. i doubt though that paizo or any third party publisher would have enough money to buy the dnd IP though. i predict though that based on the failure of gleemax and every other electronic initiative they take on, that insider will fail and that the dnd brand will make money for hasbro through licensing and a much slimmed down pen and paper publishing schedule.
perhaps karma for closing down the ftp site greyhawk.stanford.edu.
for purposes of projected revenue streams, look at it in terms of software and mmorpg's. the books are the software. the mmorpg is insider. you make your income projections based on both. if only one comes through, and the smaller one at that, your chances of keeping your position as head of wotc is looking slim. think about it this way---how much does the phb, mm and dmg cost? 90 bucks? if they cost that much, wotc will go the way of tsr.
most every person who purchases the three core books are expected to earn wotc $90 plus $120 plus $120 plus $120, assuming 10 bucks a month subscription and someone subscribing to insider for a few years.
now tell me, with those projected numbers in mind, with those budget demands placed upon your company, how much does it matter that you made $90 per customer when you were projected to make $240 the first year, and that you just dumped millions of dollars into a money pit called gleemax which will never be recouped?
puts things in perspective huh?
just my opinion.
Last edited by joethelawyer; Wednesday, 30th July, 2008 at 01:10 AM.
Wednesday, 30th July, 2008, 01:06 AM #40
Enchanter (Lvl 12)
That said, I think that the next 2 quarters profits of WotC are going to be less than expected due to the large cash suck that Gleemax, DDI and M:tG v3 have been to the company as a whole, regardless of the record sales of 4e and related products. Things look pretty interesting from a business standpoint. Somebody make some popcorn.
Headmaster of Metal School
"I may be unconscious, but at least I still look good!" - - Me (at the Halfling Musketeers game GenCon '06)
On one hand, taking away their weapons is a dead giveaway that they will need them. On the other hand, by the time conflict starts the players will already have opened the rulebooks and found the parts that deal with bare-handed combat, performing disarm moves, and using improvised weapons. Players may blunder through dialog with shocking ineptitude, forget the name of the country they are in, or get confused about which side they are on, but once it comes time to roll for initiative they all turn into Sun Tzu. - Shamus Young DM of the Rings
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