Results 241 to 250 of 304
Wednesday, 23rd June, 2010, 07:37 PM #241
Superhero (Lvl 15)
I mean, I really don't get how some people can see something like D&D Encounters, aimed at drawing in new gamers and providing a regular opportunity for casual players to get involved... and somehow this is a terrible thing, and that news about such an event is an example of WotC deception and deceit.
Yes, dragging the edition war into the comments of an article tears the industry down. Because we are representing gamers as a whole, and when someone sees how these people are acting, they don't want anything to do with it. If you don't understand how that could scare off an outsider, I'm not sure what else there is to say.
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Wednesday, 23rd June, 2010, 07:37 PM #242
Orcus on an Off-Day (Lvl 22)
Wednesday, 23rd June, 2010, 07:41 PM #243
The Grand Druid (Lvl 20)
Wednesday, 23rd June, 2010, 07:44 PM #244
Hydra (Lvl 25)
Take the article as an example. The author and his client had what for lack of better term I'll call a pilot group that was apparently filled with jerks. How'd they come by this pilot group? Who vetted their participation?
A client worth his salt would not blame the market for poor pilot group selection.
Wednesday, 23rd June, 2010, 07:56 PM #245
Guide (Lvl 11)
I agree with this point in the post, if group A doesn't want someone's product, then that person isn't going to market to that group. Blame seems kind of strange word to use, but whatever.1a) The gamers, rather than the product or the marketing, were to blame.
Sometimes, it's easier to change your target market.2) His experience is not unique. There is a perception from the outside that marketing to the RPG demographic is, in many ways, toxic.
(At this point, note that marketing a shoddy product to a critical audience is toxic. Marketing a superior product to a critical audience, however, is not. "Shoddy" and "superior" may be subjective, but if you have failed to understand what your target market wants, the fault lies in you, not your target market.)
I think your on to something. (Or maybe your just on something. But since I agree with your reading of the post, what am I on?)3) Those who have caused these perceptions are not the majority of gamers, but they are the most visible, and their behavior undermines the appeal of the gaming community to marketers.
Great question. The answer can, I think, be found in this sentence from the Malcolm's article:4) It would be really cool if we could change this.
(This is where I ask Why?)
There are, apparently, people who aren't you or Corinth that complain that marketeers don't market to them. Then when marketeers market to them, they spend the least amount of money they can on the product and act in a way that drives off other customers.Originally Posted by original article
It seems to me that there are two rather obvious exceptions. One, is that if you make tabletop rpgs, then you need to listen to the complaints of tabletop rpgers. It's still a good idea to market to other people, to expand the customer base though.
The other exception is people like you and Corinth. You don't care if people market to you, so you don't need to change this.
Call me crazy, but it seems like some people like to be marketed to. If a person likes to be marketed to, it would behoove them act like an attractive audience. Since you don't seem to derive any enjoyment from being marketed to, this wouldn't apply to you.5) How can gamers be nicer people to marketers? Here are some ideas.
At which point, "'You gamers should shut up and drink the corporate kool-aid like everyone else" becomes a very understandable reading. If you ignore that marketing lens, then the blog entry may look spiffy keen. If you do not ignore that marketing lens, it may look less spiffy keen.
Like you, I believe that a health dose of cynicism towards marketing is a good thing. Like all things, I think it can be taken to far.
"This must be some new use of the word 'safe' I was previously unaware of."
Wednesday, 23rd June, 2010, 08:13 PM #246
Magsman (Lvl 14)
You can make smart decisions about products you buy and offer criticism to marketers without being a toxic consumer. There is a middle ground.
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Wednesday, 23rd June, 2010, 08:22 PM #247
Magsman (Lvl 14)
Wednesday, 23rd June, 2010, 08:25 PM #248
Novice (Lvl 1)
Wednesday, 23rd June, 2010, 08:27 PM #249
Myrmidon (Lvl 10)
Wednesday, 23rd June, 2010, 08:28 PM #250