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Thread: 'Magic' the 'Largest Game Brand'
Wednesday, 8th February, 2012, 08:50 PM #1
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'Magic' the 'Largest Game Brand'
It's somewhat tangential to RPG news, but has relevancy in that Magic: The Gathering is D&D publisher WotC's largest brand by far - and thus speaks to WotC's importance as a division of Hasbro, their RPG lines notwithstanding. ICv2 is reporting that M:tG is the largest game brand in the US.
Hasbro CEO Brian Goldner told analysts in the company’s conference call this week that Magic: The Gathering is “…the largest game brand in the U.S.” (apparently excluding videogames from the comparison). And for the first time, a Hasbro exec has characterized the size of the brand, implying that it’s $200 million or more. In praising the Wizards of the Coast management team Goldner noted that the team had taken Magic, “which totaled less than $100 million in revenues in 2008 and was on the decline, to where it is today,… more than double the size it was just three years ago.”
Last edited by Morrus; Wednesday, 8th February, 2012 at 08:53 PM.
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