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Thread: 'Magic' the 'Largest Game Brand'
Wednesday, 8th February, 2012, 07:50 PM #1
Orcus on an Off-Day (Lvl 22)
'Magic' the 'Largest Game Brand'
It's somewhat tangential to RPG news, but has relevancy in that Magic: The Gathering is D&D publisher WotC's largest brand by far - and thus speaks to WotC's importance as a division of Hasbro, their RPG lines notwithstanding. ICv2 is reporting that M:tG is the largest game brand in the US.
Hasbro CEO Brian Goldner told analysts in the company’s conference call this week that Magic: The Gathering is “…the largest game brand in the U.S.” (apparently excluding videogames from the comparison). And for the first time, a Hasbro exec has characterized the size of the brand, implying that it’s $200 million or more. In praising the Wizards of the Coast management team Goldner noted that the team had taken Magic, “which totaled less than $100 million in revenues in 2008 and was on the decline, to where it is today,… more than double the size it was just three years ago.”
Last edited by Morrus; Wednesday, 8th February, 2012 at 07:53 PM.
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Thursday, 9th February, 2012, 12:54 AM #2
Waghalter (Lvl 7)
I am wondering if has anything to do with the new D&D? Maybe with Magic doing so well they have eased off of D&D needing to be a 100 million dollar contender?
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Thursday, 9th February, 2012, 01:39 AM #3
Myrmidon (Lvl 10)
Whenever Magic does something new, all the shipments of D&D and Pathfinder stuff at my FLGS gets delayed by 2 weeks. Always 2 weeks exactly.
This news kind of helps explain why that happens. Still not happy about it though...
Thursday, 9th February, 2012, 01:42 AM #4
Scout (Lvl 6)
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Thursday, 9th February, 2012, 02:58 AM #5
Grandmaster of Flowers (Lvl 18)
I think one reason for this is might be because the costs involved with the production of one Magic expansion could be insignificant compaired to the costs involved with the production on one run of DnD books. That and the very nature of collectable card games causes the players to buy multiple copies of a product (a booster or starter set) unlike DnD where each table can have as little of one copy of each book (if any).
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Last edited by Relique du Madde; Thursday, 9th February, 2012 at 03:25 AM.
Thursday, 9th February, 2012, 04:12 AM #6
Enchanter (Lvl 12)
If you look at some of the comments they've made about D&D Next, it's clear that they've formed into a Design team and a Development team, which is how Magic sets are created. As well, some people from the Magic side have moved to D&D.
Doubling the sales of Magic is a very impressive feat, especially when you consider that most CCGs are fads, and build to a peak before dying out. Maybe WotC thinks it can do the same with D&D.
Thursday, 9th February, 2012, 05:30 AM #7
The Grand Druid (Lvl 20)
Didn't they always have a Design Team and a Development Team?
The rules don't give the DM their authority. The consent of the players does. - Mallus
Thursday, 9th February, 2012, 07:23 AM #8
Guide (Lvl 11)
My FLGS has weekly scheduled regular and junior Magic tournaments and they fill all the tables in their gaming room.
An awesome FLGS, for sure - they have regularly filled Board-Game nights, Tuesday and Wednesday Encounters, open RPG nights, Pathfinder Society, and I think Yu-Gi-Oh.
But the Magic evenings, when I have stumbled in to browse by accident, are PACKED. Young and Old.
Game on, gang!
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Thursday, 9th February, 2012, 09:22 AM #9
Myrmidon (Lvl 10)
Last edited by Nikosandros; Thursday, 9th February, 2012 at 10:08 PM. Reason: Spelling.
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Thursday, 9th February, 2012, 01:19 PM #10
Fortunately, common sense and marriage finally burned out my Magic-insanity years ago.
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