It's somewhat tangential to RPG news, but has relevancy in that Magic: The Gathering is D&D publisher WotC's largest brand by far - and thus speaks to WotC's importance as a division of Hasbro, their RPG lines notwithstanding. ICv2 is reporting that M:tG is the largest game brand in the US.
Hasbro CEO Brian Goldner told analysts in the company’s conference call this week that Magic: The Gathering is “…the largest game brand in the U.S.” (apparently excluding videogames from the comparison). And for the first time, a Hasbro exec has characterized the size of the brand, implying that it’s $200 million or more. In praising the Wizards of the Coast management team Goldner noted that the team had taken Magic, “which totaled less than $100 million in revenues in 2008 and was on the decline, to where it is today,… more than double the size it was just three years ago.”
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