When Mark Rein•Hagen and Jonathan Tweet asked her if she was interested in helping out with a new company they were forming called Lion Rampant, she jumped at the chance to turn her lifelong love of gaming into a career and became the company's editor. Since then, she has been involved in all facets of game production, starting with design and editing credits for the critically acclaimed Ars Magica and Vampire: The Masquerade roleplaying games. Lisa has been an art director, graphic designer, typesetter, licensing manager, and a marketing and sales director. She was also instrumental in the merger between Lion Rampant and White Wolf in 1990.
In 1991, she left White Wolf to help Peter Adkison start Wizards of the Coast. Her first job encompassed sales, marketing, and production. When Magic: The Gathering spurred the rapid growth of the company, Lisa settled into managing new business and licensing. In 1996, Lisa became the vice president of event marketing and helped launch the Magic: The Gathering Pro Tour. Later that year, she helped launch the Wizards of the Coast Game Center in Seattle. In 1997, she joined the TSR brand team as the brand manager for the Greyhawk campaign setting and the RPGA, the organized play program for Dungeons & Dragons. In 1998, Lisa went to the new strategic planning department, where she lent her immense industry knowledge to the TSR and miniatures divisions, including the launch of the 3rd edition of Dungeons & Dragons. In her final position at Wizards, she was the brand manager for Star Wars and launched the d20 version of the Star Wars RPG, in addition to acquiring the Official Star Wars Fan Club and serving as the club's president for three years.
In July 2002, she formed Paizo Publishing, LLC. As CEO, she led the group that published Dragon and Dungeon, the official D&D magazines, and also published Star Wars Insider, Undefeated and Amazing Stories. In 2004, she launched paizo.com, a gaming website which sells nearly 25,000 different gaming products and PDF downloads, in addition to having an active messageboard community. In August 2007, Paizo launched the Pathfinder Adventure Path and, since then, the Pathfinder brand has become the hottest in the adventure gaming industry, spinning off Pathfinder Modules, the Pathfinder Campaign Setting, Pathfinder Player Companions, Pathfinder Tales fiction, and the Pathfinder Roleplaying Game. In 2009, the Pathfinder RPG jumped out of the gates with record sales and has since eclipsed Dungeons & Dragons as the top selling RPG.
Lisa received her MBA from the University of Washington. She has won numerous awards, including Origins Awards for the design of Ars Magica and Vampire: The Masquerade, as the Assistant Editor of White Wolf Magazine, and for the graphic design of Magic: The Gathering. In addition, she was honored by Advertising Age in 1995 as one of the Top 100 Marketers of the Year for her work on Magic: The Gathering.
In addition to her work, Lisa loves to play the guitar and has an extensive collection of Star Wars memorabilia that threatens to engulf every room in her house. She lives in Seattle with her significant other, Vic, and her three cats, Jake, Marvin and Amiri.
In 1991, she left White Wolf to help Peter Adkison start Wizards of the Coast. Her first job encompassed sales, marketing, and production. When Magic: The Gathering spurred the rapid growth of the company, Lisa settled into managing new business and licensing. In 1996, Lisa became the vice president of event marketing and helped launch the Magic: The Gathering Pro Tour. Later that year, she helped launch the Wizards of the Coast Game Center in Seattle. In 1997, she joined the TSR brand team as the brand manager for the Greyhawk campaign setting and the RPGA, the organized play program for Dungeons & Dragons. In 1998, Lisa went to the new strategic planning department, where she lent her immense industry knowledge to the TSR and miniatures divisions, including the launch of the 3rd edition of Dungeons & Dragons. In her final position at Wizards, she was the brand manager for Star Wars and launched the d20 version of the Star Wars RPG, in addition to acquiring the Official Star Wars Fan Club and serving as the club's president for three years.
In July 2002, she formed Paizo Publishing, LLC. As CEO, she led the group that published Dragon and Dungeon, the official D&D magazines, and also published Star Wars Insider, Undefeated and Amazing Stories. In 2004, she launched paizo.com, a gaming website which sells nearly 25,000 different gaming products and PDF downloads, in addition to having an active messageboard community. In August 2007, Paizo launched the Pathfinder Adventure Path and, since then, the Pathfinder brand has become the hottest in the adventure gaming industry, spinning off Pathfinder Modules, the Pathfinder Campaign Setting, Pathfinder Player Companions, Pathfinder Tales fiction, and the Pathfinder Roleplaying Game. In 2009, the Pathfinder RPG jumped out of the gates with record sales and has since eclipsed Dungeons & Dragons as the top selling RPG.
Lisa received her MBA from the University of Washington. She has won numerous awards, including Origins Awards for the design of Ars Magica and Vampire: The Masquerade, as the Assistant Editor of White Wolf Magazine, and for the graphic design of Magic: The Gathering. In addition, she was honored by Advertising Age in 1995 as one of the Top 100 Marketers of the Year for her work on Magic: The Gathering.
In addition to her work, Lisa loves to play the guitar and has an extensive collection of Star Wars memorabilia that threatens to engulf every room in her house. She lives in Seattle with her significant other, Vic, and her three cats, Jake, Marvin and Amiri.
