This Weekend @ The BoxOffice: 2016_Apr.10

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Melissa McCarthy's 'The Boss' Narrowly Tops 'Batman v Superman' for Weekend #1
by Brad Brevet --- April 10, 2016

Melissa McCarthy's The Boss and Batman v Superman: Dawn of Justice are in a tight race for the weekend number one with a mere $45,000 giving the edge to The Boss based on estimates. Also opening this weekend, STX's Hardcore Henry fell short of expectations while Fox Searchlight's Demolition was all-too-apt a name for the Jake Gyllenhaal starrer as it managed to barely creep over a $1 million opening.

Beginning with The Boss, its #1 finish is secondary to the proven star power of Melissa McCarthy as she top-lines yet another $20+ million opener. Excluding the limited release of St. Vincent and her small appearance in This is 40, McCarthy's streak of starring in a film that has grossed over $20 million in its opening weekend has now been extended to six, going back to 2011's Bridesmaids. Not even the overwhelmingly negative reviews or lackluster "C+" CinemaScore could prevent The Boss from posting a $23.48 million weekend, though that CinemaScore suggests The Boss will likely follow Tammy and fall short of $100 million over the course of its domestic run. Nevertheless, with a reported budget of only $29 million, this is yet another success for McCarthy and future success seems pretty much guaranteed with her starring in the upcoming Ghostbusters revival, set for release in mid-June.

Currently situated just behind The Boss, Batman v Superman dropped 54.3% this weekend as the legs on this one are proving quite short. The estimated $23.43 million weekend is pretty much right in line with Mojo's forecast and it wouldn't be much of a surprise if we see a similar drop next weekend.

Batman v Superman currently sits just shy of $300 million domestically, making it the third highest grossing DC Comics release of all-time domestically as it passed Man of Steel ($291m) this weekend. Internationally it added another $34 million as its global cume now stands at $783.4 million, ranking 59th all-time, just behind Spider-Man 2.

Finishing in fifth, and a couple million short of even the lowest of expectations, STX's Hardcore Henry opened with an estimated $5 million this weekend from 3,015 theaters. Of course, "expectations" were hard to nail down as the first-person actioner is hardly a typical release and comparisons were hard to come by. Statistically, males dominated the film's opening, making up 76% of the film's weekend audience and of that audience 67% were between the ages of 17-34. In this respect STX managed to deliver on their target demographic as 72% of that audience played first-person video games.

Also finishing in the top five, Disney's Zootopia is now just $4 million shy of $300 million domestically as it dropped only 25.7% and finished the weekend with an estimated $14.3 million. Worldwide, Zootopia is now up to $852.5 million with its opening in Japan yet to come, putting it just $4.3 million behind Inside Out.

Finishing in fourth, Universal's My Big Fat Greek Wedding 2 finished with $6.4 million, representing a 42.8% drop in its third weekend as its cume now stands at $46.7 million.

Elsewhere, Fox Searchlight's release of Demolition into 854 theaters managed only $1.1 million. The film entered the weekend with less than stellar reviews and without that kind of buzz a film like this is going to struggle.

In limited release, Drafthouse's release of Karyn Kusama's thriller The Invitation brought in an estimated $67,739 from ten theaters and Paladin's High Strung finished with an estimated $45,255 from 100 theaters. Zeitgeist's Vita Activa brought in an estimated $8,496 from one theater while Kino Lorber's Neon Bull took in an estimated $7,133 from one theater.

Next weekend, Disney's The Jungle Book will be arriving in domestic theaters, though it got a jump start this weekend in a handful of international locations where it brought in $28.9 million. Included in that number is $7.6 million out of India, the second highest ever industry opening for a Western release, behind only Furious 7. The film lands stateside next weekend and stellar reviews (it's currently at 100% on RottenTomatoes) and advanced buzz point to a sizable opening weekend.

Additionally, Ice Cube leads a star-studded cast in Barbershop: The Next Cut next weekend and should deliver solid results. Along with The Jungle Book, the two films should deliver a powerful one-two punch to the mid-April box office. They'll be accompanied by Lionsgate's thriller Criminal starring Ryan Reynolds and Kevin Costner and A24's limited release of the excellent low budget thriller Green Room.
 

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Mark CMG

Creative Mountain Games
Slipped out to see Risen yesterday. Great production values but the second half is definitely heavy with religion, as one would suspect. The opening battle scene was pretty damned good. Well acted all around.
 

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