I've mentioned in another thread I am getting ready to upload my first adventure for DM's Guild, but I am seeking advice on branding. For marketing should I go ahead and come up with a brand name, website, facebook? Is it too early for that? Any advice from your experience in doing so?
Branding Advice
LordEntrails
Hero
There are a couple of way to legally define and protect a company/entity, but you can't register or claim a "brand". What you have to do it either trademark or copyright a name, phrase or image. This is what is commonly referred to as a brand.
You should Google the terms you're interested in to get information specific for your location.
Where I live, there are difference in the legal protections offered if I copyright vs register a copyright, but little difference between trademarking and registering a trademark. (Registering is simply applying for and listing a copyright or trademark through a recognized government agency your term.)
LordEntrails
Hero
The biggest thing you have to do to keep your brand (copyright or trademark) is you have to defend it. Meaning periodically (at least every few years, I think) you have to perform a search to make sure no one else is using it or trying to, and then send them a cease and desist letter.
I am glad you pointed me in the right direction. Now that the adventure is released I will have time to strategize this. I learned that owning the domain name does not protect the name. If someone trademarked the example "Yeti Games" I would probably lose rights to the domain name yeti games.com So I will need to get it setup sooner than expected. Again I am small potatoes, but I really want this brand name it's cool
. Again, thanks for the help.
LordEntrails
Hero
Glad to help and good luck with wherever you take Yeti Games
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