WotC D&D Gets A New Division At Hasbro

Hasbro is reorganizing and giving tabletop gaming -- Dungeons & Dragons and Magic: the Gathering -- a higher priority. According to the Wall Street Journal, WotC's revenue last year was $816 million (a 24% increase on 2019). Brian Goldner, Hasbro's Chief Executive, says WotC is predicted to double revenue from 2019 to 2023. Hasbro is dividing into three 'units' -- Consumer Products (toys...

Hasbro is reorganizing and giving tabletop gaming -- Dungeons & Dragons and Magic: the Gathering -- a higher priority.

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According to the Wall Street Journal, WotC's revenue last year was $816 million (a 24% increase on 2019). Brian Goldner, Hasbro's Chief Executive, says WotC is predicted to double revenue from 2019 to 2023.

Hasbro is dividing into three 'units' -- Consumer Products (toys, classic board games); Entertainment (film, TV, licensing); and Wizards & Digital (WotC plus digital licensing).

Hasbro bought WotC in 1999 for about $325M.

 

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Reynard

Legend
Those are all good questions. One a lot of businesses are actually asking: Zoom, Home Depot, Amazon?

They are all asking and trying to predict what will happen once things "go back to normal." For D&D, it will be especially interesting. There was a chart someone put up a while ago about the increase in sales and time for Roll20.
There is no doubt some people will have fallen in love with D&D and will continue to play. Similarly there will surely be some drop off. I am actually more interested in how the pandemic has changed D&D -- how, where and why it is played. For most of D&D's history it has been an obsessive sort of hobby and I feel like there's a casualness to it now (I do not mean that as any sort of pejorative) it hasn't had mostly. Most of us (meaning GenX nerds) grew up playing like the Stranger Things kids: for hours and hours in the dark of the basement. I used to LOVE marathon sessions ans still miss them. I don't feel like that is a common way to play for the Millenial players and others that have recently discovered the hobby.
 



Erdric Dragin

Adventurer
I wish they sold it off; to Paizo. Better left in the hands of actual gamers and not corporate stockholder butt-kissers.

Although I'm disappointed in Paizo with their PF2e debacle, and they forever lost my support. Now I've grown suspicious of them.
 

embee

Lawyer by day. Rules lawyer by night.
Those are all good questions. One a lot of businesses are actually asking: Zoom, Home Depot, Amazon?

They are all asking and trying to predict what will happen once things "go back to normal." For D&D, it will be especially interesting. There was a chart someone put up a while ago about the increase in sales and time for Roll20.
The real question is what will go back to pre-pandemic and what will adopt post-pandemic as the new normal.

There's potentially a massive economic shift coming due to shifts in the retail experience during the lockdown. It is unknown whether big box stores may just wind up as fulfillment centers as people grow used to curbside pickup. This radically changes the commercial real estate landscape, especially as shopping malls, which were overbuilt in the 90s and early 00s, continue to fail.

For a large chunk of the workplace, Zoom is the new normal. To the point that there is the beginnings of migration from cities to suburbs and exurbs as people realize that they can earn a New York City salary and live in Iowa. The NYT Real Estate section has documented this, while financial publications such as WSJ, Bloomberg, and Forbes, have written articles warning of the perils of trying to deduct one's new home office (don't do it!)

Many people have invested in the conversion to a Zoom office. So the question for D&D becomes how many will abandon VTT for in-person, how many will stick with VTT, and how many will go hybrid.
 




Mannahnin

Scion of Murgen (He/Him)
I guess that was kind of the question - magic has always been associated as face-to-face for me because you have to have the physical cards. I hazily remember there being an online version where you could "buy" digital cards.

In any case Hasbro doesn't release details, it was just curiosity if there was a thriving online MtG presence like there is for D&D.
Huge.

A couple of years ago they released a much more modern online version, Magic: The Gathering Arena, which has animated graphics, good sound effects, and a much quicker, more intuitive interface than their old Magic: The Gathering Online (sometimes jokingly referred to as Magic: The Spreadsheets for its antiquated 90s-style GUI).

Arena has been very successful. Technically Free to Play (as opposed to requiring a $10 signup and then buying online cards and event tickets for MTGO), you can grind for in-game Gold and Gems to buy packs, event entries, special card versions with different art, special card back images, etc., or you can just pay for packs, gems and gold, and people do.

They've been promoting Arena like a full-on ESport, with a pro league of 24 players on (IIRC) $75,000 annual contracts with required streaming deals. Amateurs and non-pro league professional streamers also constantly stream it on Twitch.
 
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