Hi, the pricing has clearly caused some confusion, for which I apologise.
The High Magic and Low Cunning print book is $30 - not $40. It includes the PDF of the book and the PDF of all the maps in full colour (the Map Folio). The book is a 192 page softcover.
We are also offering a bundle...
Thanks for your kind words - it's selling well!
The maps aren't intended for miniatures, but to help the players picture the terrain and environment. When I ran this last year for my group, having the printed out full colour map in the center of the table really helped.
High Magic and Low Cunning is 192 pages in print, with the PDF included, as well as the PDF of the map folio. It includes 45 battles scenes like the one above. The book is $30.
If you want the map folio in print form, loose, letter size, with both GM and player maps, it's an additional $10...
The main point of retail for us is that we couldn't easily do beautiful hardback books or acquire new players without retailers. That's why we do FreeRPGDay, and why we've signed up to the Envoy demo program. For some lines (eg 13th Age) retail is very much more important.
Overall, our margins are very slim, which is why we are concentrating our energy on selling more books this year.
However, If I'd shown the figures for an early Trail such as Graham Walmsley's Purist adventures, it would look quite different, and our core books do much better, selling thousands...
It depends on the narrative function of the NPCs. If they are for fighting, then you need the stats - adapted monster stats are good. I'd like to do an NPC building guide with pre-built NPCs. If they are for more than fighting then I use "three things" - three distinctive things about the NPC...
A dwarven ranger who is the motile unit for a Koru behemoth
A half-elven assassin whose shadow is hunting him down
An elven sorceror whose heart is clockwork fashioned by the Dwarf Lord
A human paladin who was hatched from an egg
A drow wizard who killed the 14th icon
Amazon undercuts FLGS hugely, is happy to loss-lead, plus they want distributor-level discounts and free shipping. So, we have no plans to distribute it on Amazon, but you can be certain that someone will offer it through Amazon.
A blind gamer pointed out that he or she found this unhelpful. So, here is the list in text form, lowest to highest.
Call of Cthulhu
Edge of the Empire
Edit: Pleased and excited that two Pelgrane books are listed in this august company!
Thanks so much for the review - I'm glad you like the game. The finished artwork and layout I hope will clear up your issues with the pre-release version.
One minor point for clarity - 13th Age does not preclude the use of maps or miniatures. It simply removes the necessity for a grid, and...