Made it into Warcraft, the table top edition. It was the first, and so far last, edition that I didn't even bother buying the core books for. 4E may have been a fine game but it wasn't D&D.
I crapped on the artwork when this was first announced but this is a brilliant idea; Jeff g. Is a competent designer, I really hope that these adventures are good and it helps drive sales of the system.
I've been kind of toying with this idea myself, adapting the Warlock and 9th Gate films...
I play arena a lot. The only time they've released a digital code for anything was with this latest prerelease.
Not a single pack of cards I have ever purchased ever has included a code for either mtg online or arena.