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Message: <blockquote data-quote="Churchill" data-source="post: 271796" data-attributes="member: 5733">AdvertsI'm not really anybody (yet), so my opinion may not mean much, but I'm going to give it anyway...Advertising is a necessary evil, and it's an art more than a science. Everyone knows you need to advetise a product, but no one can tell you how (or where) to do it and guarantee results - at least not quantifiably. Most gaming advertising is basically preaching to the choir. Most game publishers can't afford to do more than that and, really, most wouldn't benefit from trying to reach out to the "real" world.WotC is in a special position in that they have the financial resources to back a large advertising campaign. They also have the product (D&D) that has one of the best chances of bringing outsiders into the fold. Smaller companies (ones that produce supplemental D&D/d20 material) don't really have a product that has that kind of potential mass appeal - unless, of course, they've gone out and nailed down a license for a major property.Still, even with a license, you're most likely talking about a niche market. Yes, it's a niche outside of the niche you're already in, but it isn't something that would justify a huge advertising expenditure. At least it doesn't seem so given that the number of people involved (unless you're talking about Star Wars or Star Trek - or something with a similarly large cult following) are very often smaller than the fan/customer base that D&D already has.Back to WotC for a moment. One of the things they did that I thought was borderline brilliant was to include a copy of the PHB with a computer game. That directly targeted people who had at least some interest in the material. I think they could (and should) have gone even further with that idea. It seems as though, given the popularity of Magic and Pokemon, that they would have been greatly served by inserting a card in every booster pack that touted D&D.And anything that draws people into D&D can benefit any company that produces D&D/d20 material.(On a side note: Disney's take on advertising is to spend as much on the  promotion of a product as they do on the product itself.)</blockquote>

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