I think the nature of bespoke design has changed for the better. A lot of the Free League stuff has been popular because it delivers an expected experience. In the past, many games were designed to be generic systems. For example, 10,20,30 years ago a Blade Runner RPG would likely have rules for starships, plasma rifles, and body augments. It would try and make rules for every possible thing the IP can cover. Problem is that BR themes are specific experiences in that setting, not that setting itself. So, often these first takes at bespoke missed the mark because they were too general for the target audiences.I prefer materials, especially physical products, get actual use at the table…mostly because the price point is often drastically higher than non-gaming materials. If the plan is to only read, I prefer novels or cheaper non-fiction takes on the same material. Such as a paperback or hardback about the lore and world of Legend of Zelda instead of a $60-70 game book set in the LoZ universe. I don’t feel the need for bespoke and custom-designed rules for every world or setting. But I will buy products (or refuse to buy products) that I want to see more (or less) of.