As an aside, Neon Odyssey is kind of fascinating to me because it's the sort of Western pop-space-fantasy equivalent to the various attempts at Studio Ghibli D&D. People have targeted space fantasy before but never quite this broadly or aggressively, nor with so much "remember the '80s/'90s/'00s?!?!".
It doesn't so much laser-target nerds aged 35-55 (i.e. the ones with the most cash on hand), as saturation-bomb them like a Axis city in WW2. Even in just the Stretch Goals section I noticed pretty direct references to Cowboy Bebop, Dragonball Z, Earthworm Jim (?!?!), F-Zero, The Dark Crystal, Jet Set Radio, Zelda, Pokemon and TRON. Which is pretty wild "BUY THIS YOU WRETCHED NERDS!!!" stuff.
Don't get me wrong, I don't hate what I'm seeing, it looks fun enough, and it's obviously significantly Ulysses 31-inspired and is AI-free (good work), but this is not so much putting a gun to the head of certain nerdy collector types as surrounding them with an army of assassins!
The average pledge level on this is is over $300. They’re not just buying a game, they’re buying a ton of swag. That is how you get million dollar Kickstarters. It’s very hard to make a million on Kickstarter with just a roleplaying game—only two crowdfunders have ever achieved that.
Yeah that is what stood out to me looking at the KS. This is an incredible swag-fest. I don't judge that (I am lying, I absolutely judge that, I'm not a swag-man, make a good game people!), but it does make it quite distinct and suggests it will be less successful as an TTRPG than the sheer dollar value would indicate. I hadn't calc'd it out though, $300 average is absolutely mad.