I draw tokens for my players. So they are consistent to each other, but not really to the monster tokens or anything else around them. The other campaign I'm in has a mixture of PC tokens with different art styles, and I've never really thought about the fact that they don't match. Neither of the games I play in are moody/themed in any particular way. I think sometimes consistency is important- it's part of the thankless Art Director role when making the books -but at the point where the game is between me and my friends, we aren't publishing anything from that so it only matters that it makes sense to the group of us. It's not for anyone else and I'm not making money off it.
Also this was sent to me the same day this thread was made:
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As I said above, there are times when I do think aesthetic consistency is important. I'm not pooh-poohing the whole concept. I just thought this video was funny so please enjoy it.