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Message: <blockquote data-quote="Samothdm" data-source="post: 262160" data-attributes="member: 5473">I don't have them handy, so I can't really comment on that.  However, one thing that an advertising agency (at least, a good ad agency) would look at when considering to run in a magazine is whether that magazine is audited by either the Audit Bureau of Circulations (ABC) or the Business Publications Audit (BPA).  Dragon stopped paying to have themselves audited a LONG time ago, so in the Standard Rates & Data book, there's a big message that says "Publication has not filed circulation after repeated requests" or something like that.  Dragon usually reports their AUDIENCE as opposed to their CIRCULATION.  The Audience is the total people that they THINK are reading the publication, including if you let your friends or your game group read it.  They like to count those people in order to price themselves higher.  But, a real ad agency is going to take that audience number with a grain of salt. According to the current SRDS (sort of a "rates bible" for all publications), the 6-month sworn circulation as reported 12/31/2001 is as follows:Total: 55,228Non-Paid: 0Paid: 55,228Subscriptions: 22,260Single: 32,608In case anyone is interested, according to SRDS, their current price for a full page, four-color ad is $2,975.  That may be outdated now that the publication has been sold to Paizo.</blockquote>