Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
White Dwarf Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Nest
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions, OSR, & D&D Variants
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
EN Publishing
Twitter
BlueSky
Facebook
Instagram
EN World
BlueSky
YouTube
Facebook
Twitter
Twitch
Podcast
Features
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
Million Dollar TTRPG Kickstarters
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions, OSR, & D&D Variants
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
Upgrade your account to a Community Supporter account and remove most of the site ads.
Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!
Community
General Tabletop Discussion
*TTRPGs General
Dragon Mag circulation
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Samothdm" data-source="post: 262206" data-attributes="member: 5473"><p>Thanks for your reply, Jesse! It's always great to hear from the experts at WotC. </p><p></p><p>You are of course correct that hobby/d20 companies get a discounted rate for publications like Dragon (if not, they need to negotiate better <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /> ). And, in case it didn't come across this way, I just wanted to point out that I think Dragon (and Dungeon) are obviously the best bets for a d20 company to advertise their new product offerings. They definitely have the largest audiences in the industry - I don't think anyone would dispute that.</p><p></p><p>From a business standpoint, though, I think Dragon would do well to start having themselves be audited. It just gives them that extra little **oomph** when an agency is choosing where to advertise. I've been in the media planning side of ad agencies for over 10 years now, and there are quite honestly some agencies that will never recommend a publication that isn't audited.</p><p></p><p>Dragon is a special case in that, for a fantasy game company, it's a "must-buy." But, it's possible that Dragon could (and should) get more business from video/electronic games and even some non-game ads that target 12-24 year old men. Having that audit statement from ABC would be really helpful.</p></blockquote><p></p>
[QUOTE="Samothdm, post: 262206, member: 5473"] Thanks for your reply, Jesse! It's always great to hear from the experts at WotC. You are of course correct that hobby/d20 companies get a discounted rate for publications like Dragon (if not, they need to negotiate better :) ). And, in case it didn't come across this way, I just wanted to point out that I think Dragon (and Dungeon) are obviously the best bets for a d20 company to advertise their new product offerings. They definitely have the largest audiences in the industry - I don't think anyone would dispute that. From a business standpoint, though, I think Dragon would do well to start having themselves be audited. It just gives them that extra little **oomph** when an agency is choosing where to advertise. I've been in the media planning side of ad agencies for over 10 years now, and there are quite honestly some agencies that will never recommend a publication that isn't audited. Dragon is a special case in that, for a fantasy game company, it's a "must-buy." But, it's possible that Dragon could (and should) get more business from video/electronic games and even some non-game ads that target 12-24 year old men. Having that audit statement from ABC would be really helpful. [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
*TTRPGs General
Dragon Mag circulation
Top
