Upgrade your account to a Community Supporter account and remove most of the site ads.
Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!

Reply to thread

Message: <blockquote data-quote="Samothdm" data-source="post: 262460" data-attributes="member: 5473">It's amazing how small this business is, isn't it? Um, yeah, right. . .  <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" />  In fact, for the entire time that I worked on WotC, I wasn't allowed to even TALK to anybody working at Dragon.  (Note, this isn't a slam against Dragon's current employees.  I have no idea if the person who instituted this policy even still works there).  That just makes no sense to me.  Why shouldn't I be able to talk to them?  What were they afraid of?  I didn't want to talk to them from a standpoint of rates-circulation-negotiations.  Rather, I wanted to talk to them about stuff like, "What can I, as a gamer with 20+ years experience, holder or a business degree in marketing, and a ad executive and media planner,  do to help you with your business?"  When my team and I (almost all of us were gamers) got assigned to the WotC account, we were so excited.  We figured that our gaming and ad experience would really help them to come up with some new ideas.  But, instead, they would just say, "This is what we want to do.  Tell us how much it will cost."[Just want to insert here that below are my own personal opinions and are in no way a reflection of the opinions of the agency for which I work, and which will remain nameless].   Minor OT rant here, but that is just a waste of time and money.  Wizards of the Coast didn't need us to tell them how much something is going to cost.  There are resources where they can look that up themselves.  In my opinion, they were paying us to help them build their brands.  We have experience in doing this.  But, instead, they starting acting like every other client I've ever worked on, namely: "We've already decided what we want to do and don't need any input."  As you can imagine, this is very frustrating.They have a lot of great gamers and designers there, but a few of the marketing people I dealt with didn't really seem to want to partner with us to help increase their business.Working with Hasbro Corporate could be frustrating as well.  I worked with one in particular who didn't really know what these games were all about.  This person would literally argue with me incessantly about things like what the target for a particular game should be (which would affect the magazines/TV shows/etc that we would advertise in).  This person's thinking was, "My four-year-old son like Pokemon and Harry Potter so he is the one who will play these games."  The Hasbro person didn't understand why we were targetting 12+ or 18+ Men.  Perhaps this is a topic for another thread, and it definitely covers more than just the advertising side of things.I tried to get a discussion about the advertising side of the business going at the <a href="http://enworld.cyberstreet.com/showthread.php?threadid=17363" target="_blank">Green Ronin in PC Gamer!</a>  thread but didn't get a lot of responses (although both Erik Mona and Chris Pramas responded).  Anyone else interested?</blockquote>

Verification