Dungeons & Dragons is getting an official energy drink

Sneak, an energy drink company, has announced plans to release an official Dungeons & Dragons energy drink this October. Sneak is collaborating with Hasbro on several RTD (ready-to-drink) energy drinks this year, starting with two Transformers-themed cans released in May. Sneak also announced it would be releasing additional Dungeons & Dragons-themed cans of energy drink in October, although no reveals were made about the cans or the flavor of energy drink.

Sneak previously released two fantasy-themed flavor of energy drink last year - Elderblight Elixir and Mistblossom Essence - that were released in powder form and featured the brand's rabbit mascot dressed in various fantasy tropes.

Dungeons & Dragons has teamed up with other beverage companies in the past, most notably New Holland Brewing Company to release an official series of Dungeons & Dragons-themed alcoholic beverage.

 

[dudelsack]

EDIT: I guess Mythical Meats eventually did do some D&D licensed snacks. But the point is they don't HAVE to.

I think the licensing has more to do with the IP like using trademarks and similar stuff rather just using overall fantasy as a marketing theme.

 

[Clint_L]

Call me when they license an official tequila drink.

 

[Planescape]

This feels like a missed opportunity for Mt Dew.

They're already the default gamer-nerd beverage! Everything else is just playing in their kingdom!

 

[Mort]

Matthew

Call me when they license an official tequila drink.

Matthew Lillard is probably working on it.

A company of his already has a whiskey out.

 

[mamba]

Too bad Monster Energy is already taken

 

[Misanthrope Prime]

Matthew

Matthew Lillard is probably working on it.

A company of his already has a whiskey out.

 

[Zander]

Back in the day, we always just used Mountain Dew and occasionally Jolt to power through a Saturday session that ran from noon to 4am. But I guess times change.

‘Player: Where's the Mountain Dew??
DM: In the fridge, duh.
Same player: Can I have a Mountain Dew??
DM: Yes, you can have a Mountain Dew, just go get it!’
IYKYK

 

[SkidAce]

‘Player: Where's the Mountain Dew??
DM: In the fridge, duh.
Same player: Can I have a Mountain Dew??
DM: Yes, you can have a Mountain Dew, just go get it!’
IYKYK

"I cast...Magic Missile"

 

[SkidAce]

Let us share the old ways....

 

[Morrus]

Back in the day, we always just used Mountain Dew and occasionally Jolt to power through a Saturday session that ran from noon to 4am. But I guess times change.

I've never had (nor seen) either of those drinks. I honestly can't remember what we drank. I guess it would have been coke when we were kids and it's mainly tea now we're adults.