Dungeons & Dragons is getting an official energy drink

Sneak, an energy drink company, has announced plans to release an official Dungeons & Dragons energy drink this October. Sneak is collaborating with Hasbro on several RTD (ready-to-drink) energy drinks this year, starting with two Transformers-themed cans released in May. Sneak also announced it would be releasing additional Dungeons & Dragons-themed cans of energy drink in October, although no reveals were made about the cans or the flavor of energy drink.

Sneak previously released two fantasy-themed flavor of energy drink last year - Elderblight Elixir and Mistblossom Essence - that were released in powder form and featured the brand's rabbit mascot dressed in various fantasy tropes.

Dungeons & Dragons has teamed up with other beverage companies in the past, most notably New Holland Brewing Company to release an official series of Dungeons & Dragons-themed alcoholic beverage.

 

[Corinnguard]

Energy drinks today are like a Potion of Haste.

 

[GrimCo]

Back in the day, we always just used Mountain Dew and occasionally Jolt to power through a Saturday session that ran from noon to 4am. But I guess times change.

In HS and Uni, our go to was copious amounts of turkish black coffe, Marlboro Lights and after 4pm, usually we would switch to beer and start to pregame for night out.

On the topic, too bad they didn't partner with Monster Energy. That one would at least have some chance to be available outside of USA.

 

[Seramus]

I'm curious enough to buy it once, so partial success! But no amount of fantasy branding will save it, if it doesn't taste good. We shall see!

 

[Whizbang Dustyboots]

I told my oldest that we used to drink Jolt during our all-night D&D marathons in middle school. He was horrified and fascinated by the "all the sugar, twice the caffeine" branding, although I suspect it probably is about the same as chugging Monster energy drinks nowadays overall.

 

[Sossij]

I told my oldest that we used to drink Jolt during our all-night D&D marathons in middle school. He was horrified and fascinated by the "all the sugar, twice the caffeine" branding, although I suspect it probably is about the same as chugging Monster energy drinks nowadays overall.

I would be extremely unsurprised if Monster actually had more sugar.

 

[aco175]

Always loved the slogan they used for Jolt back in the day when diet drinks were in vogue. Their slogan that appeared everywhere Jolt was sold was: "All the sugar and twice the caffeine!"

I recall seeing Death's Head cigarettes back in the Army. They had little skulls on the filter and their warning label was "These will kill you". They were sued and had to add "sooner" to the end.

 

[Whizbang Dustyboots]

Apparently, 20% of sodas sold in the US are diet sodas. Three of the top 10 sodas, according to Golden Eagle Distributors, are diet sodas, with Diet Coke at #4, Diet Pepsi at #7 and Coke Zero at #9.

It definitely seems like diet drinks are as popular as they've ever been, maybe even moreso.

 

[Azzy]

Apparently, 20% of sodas sold in the US are diet sodas. Three of the top 10 sodas, according to Golden Eagle Distributors, are diet sodas, with Diet Coke at #4, Diet Pepsi at #7 and Coke Zero at #9.

It definitely seems like diet drinks are as popular as they've ever been, maybe even moreso.

Diet sodas have come a long way in the taste department.

 

[Desdichado]

If it's going to have that smug looking bunny on it and just a D&D logo below that like the Transformers ones do, then I probably won't care to buy them unless they're cheaper than Monster or RockStar, and taste at least as good. If they had Larry Elmore BECMI cover art on them, I'd drink one every day.

 

[GrimCo]

I recall seeing Death's Head cigarettes back in the Army. They had little skulls on the filter and their warning label was "These will kill you". They were sued and had to add "sooner" to the end.

This reminds me on running joke we had in my platoon when they introduced big warning labels on cigarette packs. There are couple of variations of those, including one about smoking causing erectile dysfunction. If nice lady in tobacco kiosk gave you ones that said that, we would ask: Can you give me ones that just kill you? Yeah, it sounded funny to us, but bunch of grunts in early 20s aren't poster boys for sophisticated humor.