touc
No rule is inviolate
Once everyone has bought in, horror is most effective against the story they care about, not necessarily their characters. In Strahd, the party became invested in saving Ireena.
You can't horrify a player character in 5E, there just isn't a good way. But you can horrify the players when their actions cause something like this to happen. Ravenloft is a great setting because the Land doesn't want you dead. Dead is easy. It wants you to give in to despair, to see things so hopeless that you dig your own grave and crawl in. That's delicious to it.
When they met the Abbott, he originally wanted Ireena dead so she wouldn't be competition for the Bride he was making for Strahd that the Abbott believed would heal this land and soothe Strahd's curse. The party convinced him murder was wrong, and the Abbott took this advice to heart. When they left Ireena alone to go adventuring, the Abbott came along and took her face, literally, and healed her so she wouldn't die, leaving her permanently disfigured. In his deranged mind, he could use her face on the Bride (since Strahd seemed infatuated with Ireena), not kill anyone, and everyone wins. This pushed Ireena to the brink when Strahd later whispered to her that he alone could fix her, restore her beauty, make her not a monster, if she would just willingly come to him. And, she did...
You can't horrify a player character in 5E, there just isn't a good way. But you can horrify the players when their actions cause something like this to happen. Ravenloft is a great setting because the Land doesn't want you dead. Dead is easy. It wants you to give in to despair, to see things so hopeless that you dig your own grave and crawl in. That's delicious to it.






