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Message: <blockquote data-quote="Turjan" data-source="post: 1855623" data-attributes="member: 3477">I don't think that proofs much. If you bring down the price without anyone knowing it (except for the few people stumbling over this thread) this will be more an example for poor marketing than for what you intend to prove.Anyway, I think you are right that you would not sell too much even if you had broader advertising for this sale. As advertising costs quite a lot, a $1 price tag would probably result in a net loss.Do high prices prevent me from buying books? Sometimes. I'm pretty generous with what I spend on RPG books. A high price tag prevents me from buying books that I'm moderately interested in. If I really want something, I'll probably buy it (of course there's a limit), though grudgingly. I will refrain from buying something I'm moderately interested in then (this means, I will buy less items). Do I buy books because they are cheap? Yes and no. I bought a few books I would not have bought when our local WotC shop closed in April. Anyway, I did not buy the Wheel of Time RPG, even at 80% off. Another example is a very recent pdf sale advertised here on ENWorld. The stuff was dirt cheap, but the reviews kept me from buying anything. So, the answer is, low prices are not a way to get more customers, if you cannot generate interest in your product in any additional way. High prices will reduce your sales, but not necessarily with customers who really want your product. As higher prices may mean higher revenue, this is some kind of a gamble; it might be an overall win, loss, or neutral outcome. You have to know your customers <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink    ;)"  data-smilie="2"data-shortname=";)" />.Oh, regarding your special offer: I have "The Book of Unusual Treasures" with an autograph; very nice book, that one <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" />. I suppose there is some kind of overlap between your special offer and this one <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink    ;)"  data-smilie="2"data-shortname=";)" />.</blockquote>

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