Is the cost of Daggerheart books too low?

My question is it setting expectations for other publishers to charge this little?

Everyone kind of expects Wizards of the Coast to price D&D books -- talking published books, not pdfs -- at a price point that takes into account they'll sell a ton of copies. No surprise their most current PHB is only US$50.

Daggerheart core is US$60, a lavishly illustrated large book, and comes with hundreds of cards. A pretty slipcase to boot. And for sure I've seen it discounted heavily.

It's supplement Hope & Fear is US$40, a book filled with art, and also cards... and also a slipcase. These are both fantastic deals.

And any other publisher would most likely be charging significantly more. Like maybe even double.

I get that Mercer and his company have become a dominant multi-media juggernaut now; I'd even hazard to guess that all the money they make from their other ventures is helping underwrite the low-cost of their fantasy rpg.

Is this healthy for the larger industry? I realize DH might bring in more players and maybe (maybe, maybe) those folks buy other games but does it set the expectation that other companies charge far less for their books? I think it does.

I'm not going to mention specific products -- I'm not trying to price shame them -- but there's a number of other publishers who charge $70 or $80 for their hardcovers nowadays, a price that honestly feels like the whole hobby is pushing toward with big core books. And I get it. Worldwide inflation, tariff wars, costs of paper, etc. I'm not complaining about an $70-80 book. I can't afford many of them but I understand why.

What Darrington Press charges for their DH books isn't remotely realistic for most other publishers to charge (whether it's because they are smaller or aren't connected to a multimedia company making millions from other venues).

So I guess what I'm concluding is that the price of DH books is great for their market share but not at all healthy for the industry. And, yea, yea. I know... welcome to capitalism and Darrington has no responsibility to help their competition. But while the people behind Darrington Press have long been champions of the hobby and helped bring in scads of gamers, what they're doing with DH pricing isn't great.
 

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The way I figure is that if this price still allows them to pay staff and keep the lights on, then they can keep charging it. There's no reason why they should feel like they should have to charge more, nor do I feel like it is unhealthy for the industry for them to use their current pricing structure.

When I hear someone say that X charging a certain amount is unhealthy for the industry, all I really hear is "I want to charge more for my products, but feel like they won't sell because this other publisher doesn't charge as much as I want to".
 



I get that Mercer and his company have become a dominant multi-media juggernaut now; I'd even hazard to guess that all the money they make from their other ventures is helping underwrite the low-cost of their fantasy rpg.
I’d bet that they make money with their books, not lose it like you suggest.

I expect that they have a pretty good idea of what their costs are and what makes sense for them to charge, certainly moreso than you or me, so I am not going to second guess their pricing.

They are also not in the business of setting their price to a level that makes it easier for others to compete with them, nor do I think that they are big enough to give permission to others to raise their prices based on what they charge. That may be true for WotC, but not for DP
 



No one is demanding that you buy it or post about it here.
My post is about self-control, discipline, proper analysis of the product and figuring out that you don't need it even if the price is below what other publishers ask for. It is directly related to what the OP is about. A low price doesn't necessarily mean insta-sale or that the competition is loosing sale.

You don't get to tell me to shut up, even if it's worded politely.
 
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Do you think the publishers setting their books at higher prices, or publishing the "core" over 2+ books, are doing it and regretting it? Unaware of what DP is doing? I think there are plenty of examples of publishers who aren't WotC or DP setting higher prices and being successful (successful enough to remain in business) regardless of how those two set theirs.
 

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