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Message: <blockquote data-quote="Steel_Wind" data-source="post: 2062586" data-attributes="member: 20741">I don't think the theory holds.Worse, I don't think TSRs data from that era is reliable. I've seen Gary say they lost 40% of their customers on the switch to 2E.  I think this is wrong - I think they lost a lot of em them before that - they just didn't realize it.IMO - and this is purely anecdotal - the so called "customer drop" where TSR lost customers when it moved from 1E to 2E is significantly overstated.  I don't trust their data or their presumptions behind it.All - and I mean ALL of the two dozen+  gamers I knew from the 1st E era had been leaving 1st edition for other game systems before 2E came out.When it was released, virtually none of the two dozen RPG players I knew at the time bought it, but that had nothing to do with 1st ed or 2nd ed - it had to do with AD&D in general.With 3E, there were significant changes in the game which removed a lot of the reasons why we left in the first place.  And the books were cool looking, reasonably cheap and the OGL wiped out the competition at a stroke. Add in nostalgia... Result: we came back.</blockquote>