Monte Cook Games replaces promotional video, releases statement after video uses AI assets

The original video contained AI assets, which Monte Cook condemned.
monte cook ai.jpg

Monte Cook Games has responded after it temporarily placed a video made using AI assets on its social media channels. Earlier this week, Monte Cook Games uploaded a video titled "The Joy of RPGs" to its YouTube and social media pages that talked about the transformational fun of tabletop RPGs. Viewers of the video noticed that several b-roll clips of the video used what appeared to be AI assets, including a child holding an RPG character sheet that had gibberish words printed on them. After some social media uproar, Monte Cook removed the video and replaced it with a new video that had the offending footage removed.

Monte Cook notably has an anti-AI statement included on its "Core Values" webpage that reads "Generating imagery or text through a trained algorithm (“AI” or machine learning-derived art or writing) is the exact opposite of inspiration, vision, and passion. If a game or other product doesn’t express something that comes from the mind and heart of a creative human, it’s not the kind of thing we want to publish. In fact, it’s a betrayal of the values expressed here."

Monte Cook addressed the controversy on the BackerKit page for its latest project Cypher - Advanced. "We were asked last year to contribute to a segment of the short-form documentary series All Access with Andy Garcia, which airs on PBS stations across the US," the statement reads. "The production company took much of the footage from that segment and created this video about RPGs and MCG. We love the message of community and togetherness in the short film's story (it even won a couple of awards!). We hope you like it too! A side note: We posted a different version of this video to our YouTube channel yesterday, but it turned out that some of the stock footage used in that version included props generated by AI (such as a character sheet—or “Cliascic Charcism,” as it seemed to be labeled). Our position on generative AI is well-established; we were disappointed that the production company used this footage and deeply embarrassed that we didn't notice it ourselves. We took that version down and re-edited it to remove those shots. We stress that none of the actual content was ever AI-generated; it was limited to some of the props used in stock footage."

When contacted by EN World for comment, Monte Cook art director Bear Weiter provided some additional commentary as to what had occurred with the video. "Yes, this video was produced out of house—it was fully their production, with our cooperation and involvement," Weiter told EN World via email. "It would be easy to throw them under the bus, but I believe the mistake was an honest one. This company found stock footage (b-roll) from various stock sites that enhanced their production, selecting several segments of kids playing tabletop roleplaying games—and it’s quite well done. Unfortunately, the people that originally produced that stock footage introduced AI-generated props and handouts for the kids to play with for unknown reasons. The production company did not notice this." EN World was able to identify the stock footage as having come from Adobe.

"The bigger error is that we here at Monte Cook Games also did not notice this, and that is fully on us," Weiter continued. "We should have been more careful in our review, especially in this day and age. In particular, we are well aware that stock footage places (photos, videos, and more) have become inundated with AI-generated footage, and it has become a challenge to navigate this field of landmines—and we should have known to scrutinize this production with that in mind. This is going to be a hard place for all companies going forward—AI is going to slip by even the most diligent of us, and having the community support each other to keep AI out is going to become paramount. (There is, of course, a counter discussion regarding false accusations and witch trials toward creators—I’ve directly seen at least one artist that I know, who has been creating great art for years, be falsely accused on Reddit of creating AI art. This is not fitting for our situation, but clearly shows what a quagmire AI has become for us all.)"

"We stand by our anti-AI statement listed in our Core Values (which can be found on our website here),: Weiter said. "We make games for people, by people, and have no interest in supporting genAI. While editing over the video yesterday, I tried paying careful attention to any element that might stink of genAI, and ultimately replaced several video clips and an image or two, just to be sure. It’s important to us to be held to a high standard, and I wanted to ensure we’re putting our best foot forward."
 

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Christian Hoffer

Christian Hoffer

This is starting to come off as obtuse now. It’s been made clear it’s not their quote we are confused by, but your own.

Look, I’ll just say it to anyone paying attention: if you want to be pro AI, be pro AI. You don’t need to tip toe around it with pithy phrases like “when will Monte cook disallow adobe” or whatever. You could just own it, make life easier and communication clearer.
 

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It's happened to us before, too. AI art ended up on an ENP webpage, because we were not aware of its origin at the time (or rather, we had no reason to believe it wasn't human created). And we're fervently anti-AI content. Like MCG we removed it as soon as it was noticed, but it happens.

I fear this is going to happen more and more.
A new company solicited some binders for TCGs and I preordered them for my store. Thankfully, my Rep at the distributor is fantastic and when she found out the images were AI generated, that info wasn't in the initial solicitation, she forwarded that info to her accounts and allowed us to adjust our preorders. Its easy to miss something in our busy jobs but a supportive community helps everyone out. I appreciate how MCG responded to the whole unfortunate situation. I think they handled it with dignity and class and didn't shy away all of it.
 

"I'm really not happy with this one, so I'm redrawing the top half right now. It was a commission, so I feel like I gotta get it right, but at the same time, I don't have any personal feelings for it. I think I gotta stop taking commissions, because I have no naughty word clue what I've been drawing recently. I'm not different than an AI that vomits images based on prompts. "

Granted I think the artist was/is selling himself short.
I agree with the fact that the artist is selling themselves short.

But there's an interesting grain of sand in here that I hadn't thought of and may be worth chasing. Is the person who commisions a piece contributing to the art aspect of it, sharing a tiny bit of it that your artist friend feels is missing when they do commissions?

They are coming up with a vision that is meaningful to them, perhaps getting reference pics and/or color palettes, often suggesting clothing and props, usually at least the basics of the pose, as well as direction during the process after looking at the sketches.
 



Legit question:

What are these “impossible things” now attainable for the little guy?

Beyond pics of, like, Mr T morphed into a troll or whatnot.

Good follow-up. I didn't mean impossible in terms of imagination, but like ruemere suggested, in terms of better inputs. When used well, it's like having a co-worker who complements your skills (and compliments, but that's a whole other thing... 🙃)

I was thinking of the work I did last week where I had 200 pages of interview notes to analyze. The AI did the coding for me and produced a detailed spreadsheet that showed all the work. So that was a lot more rigor than me trying to learn a discipline I don't have (coding) but I could certainly review the outputs, take what I wanted from it, then fill in gaps based on my own experience. I couldn't do that before, and my work is better for it.

I'd also like to say this isn't push-button magic. Thoughtful use of A.I. is learning how to get the outputs you need and suppressing the ones you don't, and that takes careful design and iteration, not to mention clear sight of your goal. Whether I'm successful or I decide to start over, the process of having to explain my goals and evaluate the outputs has been valuable to me.
 

I didn't mean impossible in terms of imagination… but in terms of better inputs. When used well, it's like having a co-worker who complements your skills (and compliments, but that's a whole other thing... 🙃)

snip
Again, what “impossible tasks” are being implemented that couldn’t be before?

My takeaway from your post was, essentially, AI did a lot of writing work—“created outputs”—you didn’t want to do yourself (whether from time constraints, lack of knowledge, sheer unwillingness, or any ol’ ultimately arbitrary reason).

I don’t see how a theoretical Little Guy benefits, beyond “LG wants to make a gaming book about, say, Ancient Egypt when they know nothing of the subject and / or don’t have time to actually write it or the money to pay someone to draw it”.

What am I missing beyond ignorance (in the Classical sense) and / or laziness?
 

My takeaway from your post was, essentially, AI did a lot of writing work—“created outputs”—you didn’t want to do yourself (whether from time constraints, lack of knowledge, sheer unwillingness, or any ol’ ultimately arbitrary reason).

I don’t see how a theoretical Little Guy benefits, beyond “LG wants to make a gaming book about, say, Ancient Egypt when they know nothing of the subject and / or don’t have time to actually write it or the money to pay someone to draw it”.
The benefit is everything the posted here. A "Little Guy" may have great ideas but very few resources to implement those ideas. When the barrier to entry goes down due to technology, more people participate in things that would have been impossible before.

When the printing press was invented, reading went from something only for the very rich, to something others could enjoy. The internet gave people the ability to create online stores and sell products when before they would have required storefronts and warehouses, a "heavy expense" many couldn't afford.

AI once again reduces the time effort and energy to implement many ideas, making the focus more on people with the good "idea" than on the people with the resources to implement one.



Now again plenty of issues with AIs and gray areas and the like, my point was not to discount alll of that. It was simply a direct answer to your question, that is theoretically how a little guy benefits from its use
 

The benefit is everything the posted here. A "Little Guy" may have great ideas but very few resources to implement those ideas. When the barrier to entry goes down due to technology, more people participate in things that would have been impossible before.
By "resources" you mean "talent"?

I can't draw to save my life. I don't consider that to be a lack of resources.

Are we looking to remove human talent from our creative endeavours? Is that the end goal? Because it's unfair that some people have talents or something?
 

AI once again reduces the time effort and energy to implement many ideas, making the focus more on people with the good "idea" than on the people with the resources to implement one.
And that's a point where I get really worried, because I'm not part of the cult of genius. I consider the notion that a great new idea springs into your mind and everything that follows is just the donkeywork to make it happen deeply problematic. If you don't engage with your idea by working it through and experimenting with it, it will remain sterile, and worse, you'll rob yourself of all the other ideas that you'd come up with in the process of being creative.
Which leaves us with purely derivative creations, because all the ideas, at some point, will not come from someone interacting with their chosen material and discovering new and unexpected things about it in the process, but from consumption and remixing of other people's ideas.
 

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