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So you're in charge of Wizards marketing department
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<blockquote data-quote="Jester David" data-source="post: 6271598" data-attributes="member: 37579"><p>Let's try this again and see if ENWorld lets me add spaces.</p><p></p><p>Judging from what we've seen from the marketing department, it doesn't have much of a budget for ads. So anything done has to be small and cheap.</p><p></p><p>I'd treat the playtesters like Kickstarter backers. In addition to the previews and hype I'd provide weekly updates on the progress, with status reports on goals are being met and what is on schedule, ahead of schedule, and behind. While they shouldn't make promises, they can keep interested parties in the loop regarding what's being worked on.</p><p>I'd also have weekly surveys on minor mechanics. Get public opinion on various small issues and new ideas. </p><p></p><p>I'd also get the staff interacting with the fans more. I'd push for half-an-hour each day being spent on the forums, answering questions and reading comments. </p><p>There should be an "Ask Mearls" thread on the WotC site.</p><p></p><p>Four months prior to release, I'd release the PDFs of the book. Basically a month before the game is sent to the printers, digital copies become available for $20-30. A premium price that will be lowered when the final product is released.</p><p>I'd also set-up a simple form fillable part of the website to take feedback, letting the fans have the last editing pass. 10,000 players will catch broken combos better than 20 developers. I'd also release the new System Licence at that time, with the restriction that content cannot be sold until the game is released (GenCon) but can be given away. So fans spend the next three months building their own content and hyping the game. Or form small 3rd Party companies to generate content.</p><p>The community could also submit blogs and sites with good content, with fan creations featured weekly on the WotC site. Every couple weeks there'd be a theme. Something like "a keep" or "a dungeon" or "dragon' lair". The best fan content for the theme wins a prize: a free set of the core rulebooks when released. Maybe subscriptions to the magazines as lesser prizes.</p></blockquote><p></p>
[QUOTE="Jester David, post: 6271598, member: 37579"] Let's try this again and see if ENWorld lets me add spaces. Judging from what we've seen from the marketing department, it doesn't have much of a budget for ads. So anything done has to be small and cheap. I'd treat the playtesters like Kickstarter backers. In addition to the previews and hype I'd provide weekly updates on the progress, with status reports on goals are being met and what is on schedule, ahead of schedule, and behind. While they shouldn't make promises, they can keep interested parties in the loop regarding what's being worked on. I'd also have weekly surveys on minor mechanics. Get public opinion on various small issues and new ideas. I'd also get the staff interacting with the fans more. I'd push for half-an-hour each day being spent on the forums, answering questions and reading comments. There should be an "Ask Mearls" thread on the WotC site. Four months prior to release, I'd release the PDFs of the book. Basically a month before the game is sent to the printers, digital copies become available for $20-30. A premium price that will be lowered when the final product is released. I'd also set-up a simple form fillable part of the website to take feedback, letting the fans have the last editing pass. 10,000 players will catch broken combos better than 20 developers. I'd also release the new System Licence at that time, with the restriction that content cannot be sold until the game is released (GenCon) but can be given away. So fans spend the next three months building their own content and hyping the game. Or form small 3rd Party companies to generate content. The community could also submit blogs and sites with good content, with fan creations featured weekly on the WotC site. Every couple weeks there'd be a theme. Something like "a keep" or "a dungeon" or "dragon' lair". The best fan content for the theme wins a prize: a free set of the core rulebooks when released. Maybe subscriptions to the magazines as lesser prizes. [/QUOTE]
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