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Message: <blockquote data-quote="Jer" data-source="post: 7780317" data-attributes="member: 19857">It kind of depends on how they view the purpose of these Start Sets.  Are they for us, the folks who buy D&D stuff, or are they for fans of the brand they're tying in with and any sales to us are incidental?I suspect the latter.  It's like the bazillion themed Monopoly sets that they put out - is "Game of Thrones" Monopoly for fans of Game of Thrones or for Monopoly collectors?  I'm pretty sure it's the former, and the sales they get from Monopoly collectors are gravy.  I would assume it's the same for these kinds of sets.(As an aside - I just discovered while looking for a suitably crazy Monopoly example that Warhammer 40K Monopoly exists.  I can't decide if that's amazing, stupid, amazingly stupid or stupidly amazing...)</blockquote>