The True Dungeon is a lot of fun. I think it's worth the money. I do think that the tokens are going for ridiculous prices, though. I think the demand for tokens is feeding itself. Tokens are so expensive that people are buying them so they can get more tokens to sell.
I know I went through the True Dungeon this year with a guy who I happened to play with last year as well. He only plays the Rogue because then he's the only one who is allowed to disarm the chests. This allows him to carefully walk over to a chest while other people are trying to figure out the puzzle in a room, disarm it, get the token from inside, and walk back to the rest of the group without saying a word.
It was rather annoying. There was even a t-shirt given out this year for anyone who went an alternate route in the dungeon and chose extra treasure tokens in exchange for unleashing a nasty monster against the rest of the party. He got that shirt. He knew exactly what would happen, since it was his 3rd time through the dungeon.
But other than dealing with people like that, it's a lot of fun. I probably wouldn't pay for it if it wasn't at GenCon, but I spend a little bit extra once a year to experience stuff you can't get anywhere else. And there really is nothing like it.