UK Games Expo finally bans AI from the convention

The ban also applies to merchandising, clothing, art, and more.
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The UK's largest tabletop gaming convention, UK Games Expo, has experienced public backlash over the last couple of years due to it's allowing of AI-generated content on the trade floor. In the main, the convention has largely not responded to complaints about the increasing presence of generative AI, nor has it published an AI policy.

Other UK conventions have published policies. Dragonmeet strictly bans AI-generated content in the trade hall or in its awards, and so does Tabletop Scotland. Gen Con in the US does not permit AI-generated art in its art show, but has no policy regarding products sold in the trade halls.

However, UK Games Expo has just published an AI content policy, banning products created by, or created in significant part, by AI. It does not specify what "in significant part" means, leaving it to the organisers' discretion, so it's not clear if a 300-page book with an AI-generated cover would be prohibited.

The ban also applies to merchandising, clothing, art, and more.

An underlying aim of UK Games Expo is to support innovative and exciting ideas by creative individuals from the tabletop games industry. As such we are committed to encouraging the original works of human designers, publishers, artists, illustrators and writers.

We therefore require that our Exhibitors ensure that all products exhibited, displayed or sold have been created by humans using their own skills. Items and products that have been created or generated completely or in significant part by the use of AI tools and programmes are prohibited.

This includes but is not limited to art and text used in all forms of tabletop games and associated products and accessories, craft items, pieces of art, clothing and books both fiction and non- fiction.

The organisers at their absolute discretion will require Exhibitors who do exhibit, display or sell such items to remove them and in the case that this request is refused may close down such exhibitor’s stands and ban them from future participation at UK Games Expo.

UK Games Expo emphasizes that this policy does not preclude the use of computerised tools used for spell checking and minor editing and aiding in production or accessibility. However, the central creative process must be conducted by humans.


Convention​
AI Policy (trade floor)​
AI Policy (other events)​
Gen ConNo policyBanned in art show only
UK Games ExpoBannedBanned
Tabletop ScotlandBannedBanned
DragonmeetBannedBanned
OriginsBannedNo policy
PAX UnpluggedNo policyBanned in PAX programmes/events
Spiel EssenNo policyNo policy

Update-- PAX has reached out to clarify its policy: "No sale of AI-generated artwork allowed here! Working on expanding beyond artwork. Before any at-show policy kicks in, we do screen applicants. PAX Unplugged has a curated hall with a waiting list for booth space. Companies simply are not offered space if it's clear they are pushing AI materials in products or marketing."
 

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If someone wants to sell me something made with it I basically consider it as a attempt of selling me fenced goods.
It's like the "artist" is just the person who bought it at Walmart, took it to an art fair, and marked it up to compete with the other real art at the fair.

I have seen some people being nasty to people wearing it who had no idea what was going on or that they had AI merch. That's a thing I'm concerned over.
Being nasty isn't new, and neither is ignorance. What is Dungeon Crawler Carl's creator's role in the AI sales?
 

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They are just taking it to the extreme and chest thumping to get attention
They're doing the exact opposite of "chest thumping", unless you're seeing something the rest of us are not. They made a policy decision which brings them in line with the greater industry sentiment, and published it. There is nothing "extreme" about this. It's perfectly normal.
 


They're doing the exact opposite of "chest thumping", unless you're seeing something the rest of us are not. They made a policy decision which brings them in line with the greater industry sentiment, and published it. There is nothing "extreme" about this. It's perfectly normal.
They came out and said we are going beyond what the others are doing. Why say it at all. You want the spotlight on you(meaning them not you morrus)

It’s 100% chest thumping .

Hey I don’t have any ai products but my company is pushing us to use ai to check work/ai library etc etc.

I’m also not quite sure what some of the harm is if they say it’s created with ai? If I sell a t shirt with an ai elf fighting an ai dragon art what’s the harm or a elf miniature 3d printed with the help of ai?

Educate me on why this is worse than buying a product potentially being made with slave labor? (Can’t confirm or deny that products bought every day might be made with that like my phone)

Now I’m 100% on say taking a product produced and altering it and reselling as that’s theft
 



Why say it at all.
Why tell people what your policy is?

Seriously? That's your question? They're supposed to keep their policy a secret and just surprise people with it when they arrive?
It’s 100% chest thumping .
I mean, if we're calling the mere act of speech 'chest thumping' now, I'm gonna have to ask you to dial down your chest thumping. It's disturning the neighbours.
Hey I don’t have any ai products but my company is pushing us to use ai to check work/ai library etc etc.

I’m also not quite sure what some of the harm is if they say it’s created with ai? If I sell a t shirt with an ai elf fighting an ai dragon art what’s the harm or a elf miniature 3d printed with the help of ai?
I refuse to believe that in 2026 it is positive for you not to be aware of the ethical arguments against AI-generated content. I could believe that you disagree with it, but that you're completely unaware of it defies all belief.
Educate me on why this is worse than buying a product potentially being made with slave labor?
I don't play 'whataboutism' games. It's beneath me, and it's beneath you.
 

So hypothetically I have ai create an adventure with parameters is that unethical especially if I use at a convention? It’s a tool



I’m not trying to be abrasive or combative but what really is the harm in using it. To sell I get but say designing a display? Ai design me a banner for my booth?

My search engine is automatically using it whenever I ask a question. I used it last year to plan a trip, landscaping ideas and even helping me create a d&d character. I don’t feel guilty of anything
 



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