The Soloist
Hero
Citadel started as a 'D&D compatible miniature' producer in the UK. Sales were okay, but they hit on the idea that if they created a fantasy game with multiple units of orcs, goblins, elves and men fighting each other, they would sell x10 more of each model.That is the classic model for minis and rules pre the D&D era. In the old days the rules were sometimes printed for free with the idea being that the minis were the real product.
Free rules to sell miniatures is still very much a thing these days. That is how Corvus Belli rose to prominence with INFINITY. Free PDF of the rules and army builder. But you have to buy the books to read the evolving fluff of the setting.








