Games are not "games" until someone sits down and plays them. Whether they're rules printed in a manual, a bunch of pieces in a cardboard box, or programs stored on a hard drive, none of these are actually played until someone picks them up and creates an experience. They're just words on paper, materials in a box, or data on a computer. It doesn't exist beyond an idea until people follow the rules, modify their engagements, and invent their own standards. They may love it, hate it, argue over it, laugh about it, etc.
Games don't tell people what to feel or how they should feel about them. It's just people looking for something unique for themselves that isn't found in a single game, or a single box, or a single group, or a single way to play. And whatever one person is looking for doesn't have to be the same thing as anyone else.
Games don't play themselves. People play games, and it is usually with other people. Sometimes it's a competition. Sometimes it's a collaboration. Either way, it requires cooperation. If you think about it, that's not unlike how communication works.