RPG Evolution: Why the New D&D Board Game is a Big Deal

Hasbro’s recent announcement of new D&D board game is welcome but not necessarily new—Wizards of the Coast has published several D&D-themed board games in the past. What is new is that the product is listed under Hasbro Games rather than Wizards, which might be indicative of the parent company finally putting its muscle behind the tabletop role-playing game.

Hasbro’s recent announcement of new D&D board game is welcome but not necessarily new—Wizards of the Coast has published several D&D-themed board games in the past. What is new is that the product is listed under Hasbro Games rather than Wizards, which might be indicative of the parent company finally putting its muscle behind the tabletop role-playing game.

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D&D’s Always Been a Board Game

Dungeons & Dragons’ roots originated with tabletop play, albeit not on a board but rather a sand table with the first iteration of Chainmail. The game that inspired D&D, a freewheeling Braunstein campaign that featured a dungeon crawl, also inspired Dave Megarry DUNGEON! board game.

TSR dabbled with a variety of crossover formats for the tabletop game, returning to the concept of a “game in a box” again and again as a means of getting the game on toy store shelves and making it more accessible to new and younger players.

Since then, Wizards of the Coast has flirted with a similar approach to introducing the game to a new audience. Wizards used the same molds for its miniature games, repurposing them for the Dungeons and Dragons Adventure System series with the launch of Castle Ravenloft back in 2010. WOTC even produced Dungeons & Dragons: The Fantasy Adventure Board Game … distributed to the European market only.

One thing all these games had in common? They didn’t use the D&D rules!

But Not Recently

Although DUNGEON! is much venerated as the premiere dungeon crawl board game, the most popular is HeroQuest. Created by Milton Bradley in conjunction with Games Workshop, it was in print until 1997. A worthy successor, Descent: Journeys in the Dark, from Fantasy Flight Games followed in 2005. And yet, although all three of these games feature dungeon-crawling adventures, they are not actual D&D.

Hasbro has been willing to license the D&D brand to many of its longstanding game staples, like Clue. And Wizards of the Coast has produced other board games set in D&D settings, like the Euro-style Lords of Waterdeep. But the last proper game in a box using D&D miniatures and rules was back in 2004 with the Dungeons & Dragons Basic Game, produced by Wizards of the Coast.

Like the invisible wall that Wizards of the Coast built between Magic: The Gathering and Dungeons & Dragons, there seems to be something preventing divisions within the company from cross-pollinating. With the arrival of new CEO Chris Cocks, those obstacles were removed, which is why D&D now has several Magic: The Gathering/D&D crossover supplements. With this new board game, we may see history repeating itself.

What’s Different This Time

What makes this new version of the D&D board game unique? For one, it’s a D&D starter set using the full production values of Hasbro’s board game division. A quick glance of its listing on Amazon confirms that the game is being produced by Hasbro Games, not Wizards of the Coast. Moreover, it’s listed as available on Hasbro Pulse. What’s Hasbro Pulse?

Hasbro Pulse is a place where fans come first. As fans ourselves, we have an idea of what you – our fans – want. Hasbro Pulse is where you’ll find some of the best product offerings and experiences from the brands you love, a glimpse at more behind-the-scenes material and insider details that you can’t get anywhere else. We made Hasbro Pulse with you, the fans, in mind. We hope you’ll make it your first stop when you’re looking for insider info about your favorite Hasbro brands.

Given that Dungeons & Dragons is a brand powerful enough to launch a battle over the film rights, you’d think that there would be several D&D products on Hasbro Pulse. But as of today, the only product that is listed under the D&D brand is this new board game. Not even the My Little Pony/D&D crossover figures are listed under D&D!

In short, something changed, and from the looks of it, Hasbro is finally embracing D&D as a brand worthy of the parent company’s publishing muscle. Here’s hoping the board game is just the beginning.
 

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Michael Tresca

Michael Tresca

Sunsword

Adventurer
I'm just thinking back to when I was a kid and didn't have access to specialty hobby stores, and it was just what I could buy at big-box stores or the mall. . .and neither of those were places where D&D was sold (aside from the basic box set I found at Toys R Us when I was in Junior High). I couldn't get actual AD&D books until I was in college and there was a gaming store next to campus.

For many of us, we find D&D as a pre-teen or teenager, but I wonder how many kids that age have means to access a FLGS, and how many would play if they could get access to it.

I know quite well that 3.x did well without that mass market access, I'm saying that it's "leaving money on the table", by not putting D&D out in sales channels where it could succeed, like mainstream toy and boardgame sales, which this looks like an attempt to rectify.

First, rereading my post came off more chiding than I meant, so I apologize for that.

Its tough because we do get kids coming in here and while you can find the Starter set, Essentials kit, and dice in some big box stores you are going to need an online store a local game store for the rest. And having both RPGs and Comics would broaden the industry.

I'm just trying to figure out the answers.
 

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Sunsword

Adventurer
It's a chicken and egg situation, as it was with the comics industry. Yeah, specialist shops kept the lights on, but they also limited appeal and kept publishers from pushing back into mass market stores that could have resulted in the substantially stronger sales many of them are now seeing with the advent of Internet and electronic sales.

Do you know what replaced comics in convenient stores? L'eggs nylons. They had the exact same footprint and tons more sales. Isn't that wild?

Comics is it's own issue (pun intended). Publishers created the monopoly that is DIamond Comics because Marvel tried and failed to become its own Distributor. And Diamond isn't considered to have a monopoly because they sell monthly items. I was glad to see DC leave them, but they chose their two biggest deep discount merchants to be those distributors in the middle of a global pandemic. SMH.
 

Cadence

Legend
Supporter
My very first introduction to D&D was the 1991 "Black Box" set I'd bought at Toys R Us. It's biggest flaw was that when I actually found people who wanted to play D&D, they played 2e AD&D, instead of the RC-derived rules in the Black Box, so I had to re-learn the game I'd been studying to actually play.

I've long seen that D&D relying on specialist gaming hobby stores (or Amazon) for sales is a huge weakness, and that not paying attention to the toy & board game sales channels was leaving a lot of money on the table.

However, as I said before, I think that making the introductory products Basic D&D, and the main product line that most players used AD&D, you imposed a needless learning curve on players having to re-learn things.

As far as the D&D/AD&D discussion goes... I was one of those confused kids who picked up Basic only to be told that it wasn't "real" D&D (AD&D if you had asked my friends). When I started DM'ing a year or so later - I was running a bastardized system that pulled from both Basic and AD&D. Even then, as a pre-teen kid I thought it strange that these two seemingly competing products existed under the same company.

In late 1981 I remember the ads for D&D in the comics I was getting and the toy store in the mall had all the books on the left wall, visible as you walked by.

I started with the basic set with my friends, but the local comic/record/book/game shop owner who ran for a big group had some folks using OD&D, some using B/X, and some using AD&D for their characters. I don't know if I ever found out which version she used. I'm guessing that switch was much easier than it would have been going from the Black Box to 2e. I don't remember anyone having trouble at the time when me and my friends started picking up the AD&D books.

In any case, I used Dungeon! (and flipping through the pictures in my PF books) to hook my now 10 yo on the idea several ago. Last year I got out my old B/X books to get him started, and now he's in 5e in a game I'm running for some of his friends. I can see myself being anxious to get this a year or two ago -- Dungeon! does it's thing, but some variety would have been nice. Jumping right into B/X worked, but it could have used a smoother landing to some of the ideas.
 
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Zander

Explorer
Instead of this being "more marketing muscle," this could also be evidence of some sort of turf battle inside Hasbro. I've worked for enough corporations to see poorly supported initiatives happen just because someone wanted to stake out (or defend) territory.
You may well be right. Another possibility is that MtG and D&D had separate P&Ls. Merging P&Ls is both complex and costly, and makes divestment of one without the other very involved. Bringing them together suggests that Hasbro is committing to WotC indefinitely. Having this new board game in Hasbro’s toy division is further evidence of that commitment.
 


Parmandur

Book-Friend
My local Target has been steadily churning through Starter and Essentials boxes since the pandemic begins. (The selection and ratio is different each time.) They've got it stocked in the board games section, adjacent to the toys. It's within five feet of Monopoly games and couldn't be more positioned toward the mainstream.

I would love to hear from WotC how these two boxed sets are selling; I bet they're burning through inventory.

They told the Washington Post in that recent article that the box sets are selling like gangbusters through the pandemic.
 

Von Ether

Legend
For me the fascinating thing is that Target came to Hasbro and asked for the Essentials box to be created.

Either there's a Target buyer who's a big D&D fan, or the retailer thought Hasbro was leaving money on the table by not having a follow-up product.
 

Parmandur

Book-Friend
For me the fascinating thing is that Target came to Hasbro and asked for the Essentials box to be created.

Either there's a Target buyer who's a big D&D fan, or the retailer thought Hasbro was leaving money on the table by not having a follow-up product.

Probably both: Target's board game section is legit enough that someone, probably a number, high up is a hobbyist. And the D&D boxes sell like hotcakes at my local Target...they even have other sets of polyhedral dice right next to he boxes, to help a group get going.
 


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