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WotC and brick and mortar retail stores - Greg Leeds weighs in
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<blockquote data-quote="rogueattorney" data-source="post: 5132083" data-attributes="member: 17551"><p>This is a great point.</p><p></p><p>Personally, I go into brick and mortar stores to see the used games. Buying used games over the Internet can sometimes be a risky proposition as my idea of "fair condition and your idea of "fair" condition may not be the same thing. So, getting used gaming materials at brick & mortar stores is a safer bet. There are two local stores that have old stuff in stock.</p><p></p><p>The first place has no clue what the going price for used materials are and tends to price things way too high. I tend to walk out of there empty handed. The second place has no clue what the going price is for used materials and tends to price thing way too low. I tend to walk out of there with arm loads of games. </p><p></p><p>But the real difference between the two places is the guy behind the counter. The first guy tends to be argumentative and not really helpful. The second guy tends to be friendly and quite helpful, offering suggestions and pointing out new stuff I'm less familiar with. So, in the second case, I'm not only walking out with armloads of old gaming stuff, but also new paints for my minis, new minis, a cool new card game my kids might like, etc., etc., etc. </p><p></p><p>If the second guy takes the same approach with other focused gamers - i.e. he tries to turn on the Magic players to things like the Pirates constructable ship game, etc. - he probably does o.k. The key isn't knowing more than your customer about the games your customer likes. It's knowing enough about what your customers like to turn them on to other things. That takes engaging your customers, listening to them, having a broad knowledge of similar interests, a good soft sell, and then being right often enough that the customers continue to come back.</p></blockquote><p></p>
[QUOTE="rogueattorney, post: 5132083, member: 17551"] This is a great point. Personally, I go into brick and mortar stores to see the used games. Buying used games over the Internet can sometimes be a risky proposition as my idea of "fair condition and your idea of "fair" condition may not be the same thing. So, getting used gaming materials at brick & mortar stores is a safer bet. There are two local stores that have old stuff in stock. The first place has no clue what the going price for used materials are and tends to price things way too high. I tend to walk out of there empty handed. The second place has no clue what the going price is for used materials and tends to price thing way too low. I tend to walk out of there with arm loads of games. But the real difference between the two places is the guy behind the counter. The first guy tends to be argumentative and not really helpful. The second guy tends to be friendly and quite helpful, offering suggestions and pointing out new stuff I'm less familiar with. So, in the second case, I'm not only walking out with armloads of old gaming stuff, but also new paints for my minis, new minis, a cool new card game my kids might like, etc., etc., etc. If the second guy takes the same approach with other focused gamers - i.e. he tries to turn on the Magic players to things like the Pirates constructable ship game, etc. - he probably does o.k. The key isn't knowing more than your customer about the games your customer likes. It's knowing enough about what your customers like to turn them on to other things. That takes engaging your customers, listening to them, having a broad knowledge of similar interests, a good soft sell, and then being right often enough that the customers continue to come back. [/QUOTE]
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